[Hiring] Enterprise Demand Generation Marketing Manager @Runway

Role Description

We're hiring an Enterprise Demand Generation Marketing Manager to build and run the programs that fill our pipeline. You'll own campaigns across paid media, webinars, account-based marketing, and social, from strategy through launch and optimization.

This is a builder role. You'll stand up programs that don't exist yet, ship them quickly, and scale what works. You'll partner closely with Sales, Product Marketing, Content, Design and RevOps to turn target accounts into qualified pipeline.

What you'll do

• Plan, launch and optimize paid campaigns across LinkedIn, Google, Meta and content syndication channels, owning budget pacing, testing and reporting on CAC, pipeline and ROI.
• Run the webinar program end to end: pick topics and speakers, drive promotion and production, and manage follow-up through to pipeline conversion.
• Partner with Sales to define target account lists and build tiered account-based marketing plays (1:1, 1:few, 1:many), orchestrating multi-channel touches that drive engagement and meetings.
• Use paid and organic social to reach buyers, amplify campaigns and generate demand, working closely with Content and Creative.
• Define KPIs for each program and collaborate with RevOps on dashboards that show what's contributing to pipeline and revenue.
• Stand up new channels and programs, test quickly, cut what isn't working and scale what is.
• Align daily with Sales, SDRs, Product Marketing, Content, Design and RevOps on targets, messaging and handoffs.

Qualifications

• 3+ years of hands-on experience running paid campaigns on LinkedIn, Google or Meta, with a track record of hitting pipeline targets.
• Experience building and scaling a webinar program that converts attendees into pipeline.
• Experience running account-based marketing in close partnership with Sales, including account selection, orchestration and measurement.
• A track record of using paid and organic social as a demand channel.
• Strong analytical skills, comfortable with attribution, funnel metrics and turning data into decisions.
• Working knowledge of marketing automation and CRM tools (for example, HubSpot or Marketo, and Salesforce).
• Clear, concise communication skills and the ability to align multiple teams around a plan.
• Experience marketing to large, complex organizations with long sales cycles and multiple stakeholders.
• Strong project management instincts; you can run several overlapping campaigns at once and keep timelines, owners and dependencies organized.
• A builder's mindset: you'd rather create programs, processes and playbooks from scratch than inherit a finished machine.
• A collaborative approach; you work across teams every day, share credit, take feedback well, and treat Sales as a partner.
• Comfort using AI tools as part of your daily workflow, for drafting copy, building audience lists and analyzing campaign results.

Nice to have

• Experience marketing to creative, media or enterprise audiences.
• Experience on an early-stage or scaling marketing team.
• Familiarity with AI tools that speed up campaign production and analysis.

Benefits

• Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team.
• Salary ranges are based on competitive market rates for our size, stage and industry.
• Salary is just one part of the overall compensation package we provide.
• Factors that go into salary determinations include relevant experience, skill level and qualifications assessed during the interview process.
• We are open to considering candidates who may be more or less experienced than outlined in the job description.

Working at Runway

Great things come from great teams. We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about Runway

• Universal World Simulator
• GWM-1
• Gen-4.5
• General World Models
• Robotics SDK
• Conversational Real-time Agents
• Runway Studios