[Hiring] Demand Generation Manager @Carrum Health

Role Description

We are looking for a Demand Generation Manager to turn the audience Carrum has already built into pipeline. You will play a critical role in our success by owning the nurture, scoring, and conversion programs that move employers, benefits consultants and brokers, and health plans from first interest to a sales conversation.

Reporting to the VP of B2B Marketing, you will own demand generation execution end to end in Marketo and Salesforce, work hand in hand with Sales to convert open opportunities, and show with data what is working. This is a high-ownership, execution-focused role for someone who is as comfortable building a nurture track as they are reading a funnel report.

You’re excited about this opportunity because you will:

• Own the strategy and execution of email nurture programs and multi-channel campaigns that move contacts from awareness to a sales-ready conversation, with a focus on converting open pipeline and re-engaging stalled opportunities.
• Build, test, and manage campaigns in Marketo and Salesforce, including email sends, nurture tracks, and triggered programs tied to events, webinars, and content.
• Own lead scoring, routing, and the handoff between Marketing and Sales, and keep service-level expectations clear and measured.
• Build audience segments by buyer type, account, and engagement so every program speaks to the right employer, consultant, or health plan contact.
• Partner with Sales and Sales Enablement to prioritize accounts, align follow-up to campaign activity, and close the loop on lead quality.
• Run structured tests on messaging, offers, cadence, and channels, and apply what you learn.
• Deliver weekly and monthly reporting on funnel conversion, campaign performance, and pipeline influence, and benchmark results quarterly for marketing leadership.
• Manage third-party partners that support demand generation, such as content syndication and data providers, and hold them to clear performance standards.
• Keep the database healthy through de-duplication, enrichment, and list hygiene.

Qualifications

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing operations experience, healthcare, benefits, or high-growth technology companies preferred.
• Strong skills in Marketo (building programs, scoring models, and lead flows) and Salesforce (campaigns and lead, contact, and opportunity objects).
• Experience tying campaign activity to pipeline, with comfort in funnel analytics and reporting.
• Experience partnering with Sales and other functions on shared goals, and a collaborative approach to working with Marketing Operations, Events, Content, and Sales Enablement.
• Familiarity with Zoom Webinars, Asana or similar project management tools, and Google Workspace or Microsoft 365.
• Strong writing skills for both internal briefing and external marketing.
• An entrepreneurial and resourceful mindset: we need people who can find creative ways to make a big impact quickly and without much direction.
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
• A bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Stock option plan and performance bonus for eligible employees.
• Flexible schedules and remote work.
• Chicago and San Francisco offices available as an option.
• Flexible PTO, within reason.
• Summer Fridays (sign off @ 1pm local time).
• 15+ paid holidays, including Juneteenth, World Mental Health Day, and Carrum Health Day.
• Annual holiday shutdown in December.
• Paid parental leave.
• Health, vision, and dental insurance.
• Employee Assistance Programs (EAP).
• 401K retirement plan.