[Hiring] Demand Generation Specialist @Tessitura Network

Role Description

The Demand Generation Specialist owns the day-to-day execution of Tessitura’s demand generation activities, with a primary focus on driving new logo growth.

• Work closely with the Director, Demand Generation & Pipeline Marketing to turn demand strategy into well-run campaigns, programs, and paid media.
• Manage the demand generation calendar.
• Build and deploy new logo email campaigns.
• Run paid advertising across Google Ads and LinkedIn Ads.
• Create persona-based communications that resonate with the target audience.
• Use data and marketing analytics to inform decisions and achieve pipeline goals.
• Partner with Sales, Marketing, Partners, and Revenue Operations for coordinated demand activity.

Core Responsibilities

• Own the demand generation calendar and manage campaign timelines.
• Coordinate across Marketing, Sales, Product Marketing, Brand, and Partners.
• Translate priorities into clear campaign plans and deliverables.
• Maintain documentation and processes for consistent campaign execution.
• Create and deliver persona-based communications tailored to key buyer personas.
• Partner with Product Marketing and Brand for messaging across channels.
• Use data to review campaign performance and make strategic recommendations.
• Build and deploy email campaigns and nurture programs for new logo pipeline.
• Manage target lists, segmentation, and audience selection for email campaigns.
• Plan, launch, and manage paid advertising campaigns.
• Align paid programs with campaign themes and account priorities.

General Responsibilities

• Contribute as a member of the Growth organization to support company goals.
• Build strong working relationships across various departments.
• Take ownership of outcomes and continuously improve campaign planning.
• Support company DEAI initiatives and contribute to an inclusive workplace.
• Stay current with trends in B2B demand generation and marketing.

Qualifications

• 3−5 years of experience in B2B demand generation, digital marketing, or campaign marketing roles.
• Hands-on experience building and deploying email campaigns in Marketing Cloud.
• Experience managing paid advertising campaigns, including Google Ads and LinkedIn Ads.
• Strong analytical skills to interpret marketing data and provide recommendations.
• Experience creating persona-based messaging and communications.
• Excellent project management skills to manage multiple campaigns and deadlines.
• Strong written communication skills and attention to detail.
• Familiarity with CRM and marketing automation tools.
• Active use of AI tools to improve performance and efficiency.

Nice to Have

• Experience in B2B SaaS or enterprise software.
• Familiarity with ABM approaches.
• Experience with CRM platforms.
• Passion for arts, culture, or mission-driven organizations.

Benefits

• Comprehensive medical, dental, and vision plans.
• Life and AD&D insurance, disability insurance, and employee assistance programs.
• 401(k) retirement plan with employer match.
• Generous paid time off, including vacation and sick leave.
• 12 weeks of paid parental leave.
• 7-week sabbatical after seven years of service.
• Recharge week between Christmas and New Year’s.

How to Apply

Please apply by using the online form. If you have any questions or need assistance, please contact us at [email protected] .

Diversity, Equity, Accessibility, and Inclusion (DEAI) Commitment

At Tessitura, our mission is to enable arts and cultural organizations to achieve their goals. We recognize that having a diverse team is critical to our commitment to equitable behaviors, collaboration, innovation, and creativity.

Equal Opportunity

Tessitura is an equal opportunity employer and does not unlawfully discriminate against employees and applicants based on various characteristics protected under applicable law.