[Hiring] Senior Manager, Demand Generation & Shopper Activation @Reynolds Consumer Products LLC

Role Description

The Sr. Manager, Demand Generation & Shopper Activation is a commercially minded marketing professional responsible for planning and executing shopper marketing programs that improve visibility, engagement and conversion at the shelf, online and in-store. This role translates established brand strategies and customer priorities into retailer-specific activation, manages program execution and budgets, and uses shopper and retailer data to continuously improve results and drive profitable growth.

You Will Have the Opportunity to Make Great Things Happen!

• Shopper Marketing & Retail Activation:
  • Plans and executes shopper marketing programs in partnership with Customer/Sales teams.
  • Develops and manages connected programs spanning merchandising, displays, seasonal events, promotions, retailer content, digital shelf and in-store and online shopper activation.
  • Builds and maintains activation plans for priority retailers, including Walmart, Amazon, Target, Club, Grocery and other strategic customers.
  • Manages program timelines, retailer deadlines, display and fixture development, and in-market execution.
  • Manages assigned shopper marketing budgets and agency relationships, tracking spend and program ROI.
• Brand-to-Shelf Alignment:
  • Partners with Brand teams to translate established brand strategies into shopper-relevant activation.
  • Uses shopper insights, retailer signals and category trends to sharpen program ideas.
• Consumer-to-Commerce Connection:
  • Partners with Retail Media Network and Commerce Media teams to connect shopper marketing programs to retailer-specific conversion opportunities.
  • Aligns retailer search, digital shelf, PDP content, merchandising, promotion and availability with shopper programs.
• Performance, Analytics & Optimization:
  • Partners with Analytics & Insights to establish KPIs, hypotheses and post-event evaluations for shopper programs.
  • Uses shopper, retailer and sales data to optimize, scale or discontinue programs.
  • Documents and shares best practices and learnings across Brand, Customer and Digital teams.

You Will Love It Here If…

• You listen, learn, and evolve.
• You thrive in a fast-paced environment.
• You put safety first, always.
• You are passionate about collaboration, teamwork, and achieving shared goals.
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace.
• You are committed to improving our impact on local communities and creating positive experiences.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field; or an equivalent combination of education and relevant work experience.
• 8+ years of progressive experience in shopper marketing, trade marketing, retail activation, category management, ecommerce or integrated marketing.
• Preferred experience with retail media and digital shelf optimization.
• Experience supporting Walmart, Amazon, Target, Club or Grocery customer teams.

Requirements

• Demonstrated experience executing shopper marketing programs with Customer/Sales organizations and major retailers.
• Working knowledge of in-store merchandising, displays, promotions and digital commerce.
• Experience managing budgets and agency or vendor partners.
• Strong understanding of shopper behavior, in-store merchandising, retailer programs, retail media, ecommerce and digital shelf.
• Commercial orientation with the ability to connect shopper marketing activity to sales, conversion and profitable growth.
• Ability to use shopper, retail and sales data to establish KPIs and frame hypotheses.
• Strong project management, organization and communication skills.
• Comfort operating in a fast-paced, matrixed environment.

Benefits

• Salary Range: USD $127,700.00 - USD $185,150.00.
• Bonus Eligibility: Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals.