[Hiring] Head of Demand Generation @Ensora Health

Role Description

Ensora Health is looking for a Head of Demand Generation to build and run the engine that drives pipeline for our healthcare SaaS products. This is a hands-on leadership role for someone who has led demand generation in a SaaS business, with strong go-to-market (GTM) and product-led growth (PLG) experience, and who knows how to adapt demand generation to the SMB and velocity sales markets, where speed, volume, and conversion efficiency decide the outcome.

• You will report to the General Manager of the product and partner closely with the AVP of Sales to ensure marketing and sales share the same targets, definitions, and handoffs.
• You will work with the Head of Operations to keep our HubSpot and Salesforce environment tuned for lead quality and performance.
• You will lead the way in using AI to speed up how the demand generation team plans, builds, tests, and learns.
• This is a player and coach role. You will lead a team and stay close enough to the work to set the standard for it.
• Build and execute a demand generation strategy that supports business goals and reaches key segments across the behavioral health, mental health, and rehabilitative therapy markets.
• Design demand programs for SMB and velocity motions, balancing volume, speed to lead, conversion, and cost per acquisition.
• Combine GTM and PLG tactics, including trials, free-to-paid conversion, and in-product and lifecycle programs, to drive qualified pipeline and customer acquisition.
• Lead campaigns across digital, paid, email, events, content, and partner channels, and know when to build, buy, or cut.
• Partner with the AVP of Sales on target audiences, lead scoring, routing, follow-up standards, and pipeline goals, with shared accountability for results.
• Work with the Head of Operations to continuously improve HubSpot and Salesforce for lead quality, attribution, reporting, and conversion performance.
• Use data to test, measure, and optimize campaign performance and spend, with clear reporting on pipeline, revenue contribution, and return on investment (ROI).
• Bring AI into the team’s daily work, including content creation, campaign testing, audience research, reporting, and workflow automation, and set expectations for how the team uses it responsibly.
• Develop and execute a Generative Engine Optimization (GEO) strategy to increase brand visibility, authority, and qualified demand across AI-powered search and discovery platforms (e.g., ChatGPT, Perplexity, Google AI Overviews), integrating GEO with traditional SEO, content, and digital acquisition strategies.
• Own the demand generation budget and allocate resources to the channels and programs with the strongest returns.
• Collaborate with product marketing and customer success so messaging, positioning, and lifecycle programs stay aligned.
• Lead, coach, and develop the demand generation team, while contributing directly to strategy, campaign builds, and analysis as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, related field or equivalent experience. MBA preferred.
• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, ideally in B2B SaaS. Healthcare IT or behavioral health experience is a plus.
• Proven record of building demand generation programs that contributed directly to pipeline and revenue growth.
• Strong GTM and PLG experience, including conversion from trial, freemium, or self-serve motions to paid customers.
• Demonstrated success adapting demand generation for SMB and velocity markets.
• Hands-on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting.
• Experience partnering with operations leaders to improve lead quality and system performance over time.
• Practical, proven experience using AI to speed up demand generation work, with examples of how it improved speed, output, or results.
• Demonstrated experience implementing GEO/LLM visibility strategies, with measurable results in AI-driven brand discovery, referral traffic, competitive visibility, or customer acquisition. Ability to articulate specific tactics, tools, and outcomes.
• Strong analytical skills, with experience measuring and optimizing marketing ROI and performance metrics.
• Experience managing a team while staying hands-on, with a coaching style that builds skills and accountability.
• Excellent communication and collaboration skills, with the ability to work across functions and with senior leadership.
• Creative, growth-minded thinker who is always testing new ways to reach and engage target audiences.

Benefits

• All your information will be kept confidential according to EEO guidelines.
• Ensora Health is an equal opportunity employer.