[Hiring] Demand Generation Manager @Documo

Role Description

This is a pipeline generation role. You will decide who we target, when, why and with what message, then run integrated campaigns that carry that plan across our channels. Those channels include:

• BDR outreach
• Events
• LinkedIn and social
• Partner marketing
• Marketplaces
• Review sites
• Email
• The website
• Paid media

The job is campaign strategy and execution, not just channel management. You will need enough digital skill to work hands-on across web, email, social and paid, and you will help manage our paid media agency. You will work daily with the BDR team and sales, and with content, product marketing and SEO. Your ultimate KPI is pipeline.

Qualifications

• 4–6 years in B2B SaaS marketing with direct ownership of field/event marketing and outbound or SDR programs.
• A record of running integrated, multi-channel and account-based campaigns, and of building lists and messaging that measurably increased meetings and pipeline.
• Hands-on with Salesforce and HubSpot.
• Experience driving pipeline from trade shows: pre-show outreach, booth work and post-show follow-up.
• A collaborative working style.
• Clear, concise writing for outbound email, LinkedIn and event invites.
• Comfort using AI tools to speed up research, list work and copy testing.
• Digital marketing fluency across web, email, social and paid.

Requirements

• Build and run our ABM program with sales: target account list, tiers (1:1 for top enterprise accounts, 1:few clusters by EHR or segment, 1:many for the broader ICP), and a play for each tier.
• Launch a go-to-market campaign for each new EHR integration.
• Build automated sales enablement that gives BDRs and AEs timely reasons to reach out to prospects.
• Track engagement and pipeline at the account and buying-group level.
• Be marketing's partner to the BDR manager.
• Source, enrich and maintain prospect lists using Salesforce, HubSpot, LinkedIn Sales Navigator, enrichment tools and intent data.
• Write messaging and multi-touch sequences for each segment with the BDR manager.
• Run campaign sprints with the BDRs.
• Work with the website manager on campaign offers and CTAs.
• Own pipeline generation for every event on our calendar.
• Help manage our paid search and paid social agency.
• Own our G2 profile and presence on other review sites.
• Manage marketplace listings with EHR and technology partners.

Benefits

• Competitive U.S. benefits: medical, dental, vision, and a 401(k) with a strong match.
• Annual bonus program based on role and company performance.
• Annual performance reviews with merit increases.
• In-person company kick-off to connect, collaborate, and celebrate.
• Equity opportunities to grow with us.
• Flexible remote work that fits your life, plus flexible paid time off.
• Competitive paid parental leave, mental health support, and Employee Assistance Programs (EAP).
• Be part of a small, fast-growing tech company with a supportive, inclusive, and fun culture.