[Hiring] Senior Paid Social Manager @Lago

Role Description

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.

• Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
• Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
• Design creative and audience tests with a defined minimum spend per test, so every result is readable
• Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
• Build and maintain catalog and dynamic product ads across collections
• Standardize attribution settings across campaigns and explain how window choices change reported results
• Plan and read conversion lift studies, and translate incremental results into budget and target decisions
• Write creative briefs from performance data and give clear feedback to client creative teams
• Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
• Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs

Qualifications

• 4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
• Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
• Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
• Working knowledge of the Conversions API, event match quality, and deduplication
• A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
• Experience planning or interpreting conversion lift or geo holdout tests
• Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
• Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
• Strong English speaking skills

Nice to Have

• Agency experience across several brands at once
• Shopify analytics experience
• Experience with product feed tools such as DataFeedWatch
• Background in jewelry, apparel, or supplements

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.