[Hiring] Senior Marketing Strategist @Spartan Investment Group

Role Description

The mission of the Senior Marketing Strategist is to connect every growth channel into one conversion system so marketing activity translates into measurable rentals and occupancy growth. This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather than optimizing any single channel in isolation.

This is a hands-on role, not a traditional paid media position. The person in this seat owns the complete customer acquisition system for FreeUp Storage:

• Diagnosing performance issues
• Building campaigns
• Directing channel execution
• Launching tests
• Analyzing lead quality
• Making fast adjustments that produce more qualified leads and completed rentals

They work closely with the Marketing Director and specialists across various disciplines, connecting every discipline into one coordinated growth engine.

Outcomes

• Increase qualified lead volume for FreeUp Storage by 15 to 20% year over year, tracked by facility and channel.
• Lift lead-to-rental conversion rate to 35% or higher.
• Reduce cost per qualified lead by 10 to 15% within 6 months.
• Reduce overall customer acquisition cost by 10 to 15%.
• Grow completed rentals and marketing-attributed revenue by 15 to 20% year over year.
• Raise website and landing-page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter.
• Improve return on ad spend by 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads.
• Recover at least 20 to 25% of abandoned rental starts through retargeting and lead-nurture programs.
• Stand up full-funnel reporting with under 5% variance between platform-reported and completed-outcome numbers.
• Build and execute recovery plans for the bottom 40% of underperforming facilities.
• Run a monthly joint Marketing/Operations performance review with at least 90% of agreed action items closed on time each quarter.

Competencies

• Ownership: Takes end-to-end responsibility for results.
• Commercial Judgment: Weighs decisions by their effect on rentals and occupancy.
• Analytical Rigor: Reasons from data rather than instinct.
• Disciplined Experimentation: Treats testing as a habit.
• Adaptability: Adjusts plans quickly as conditions shift.
• Influence Without Authority: Aligns specialists around shared priorities.
• Communication & Judgment Under Pressure: Translates complex performance data into clear actions.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline.
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition.
• Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome.
• Deep hands-on experience managing and optimizing multi-channel acquisition programs.
• Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing.
• Ability to diagnose complex funnel problems and turn findings into practical actions quickly.
• Multi-location or facility-level marketing experience preferred.
• Experience in self-storage, multifamily, retail, home services, or another location-based consumer business preferred.
• Direct responsibility for revenue, rentals, occupancy, or another bottom-of-funnel growth metric preferred.
• Experience rebuilding fragmented or underperforming marketing foundations preferred.
• Knowledge of local SEO, AI-powered marketing tools, call analytics, and offline conversion tracking preferred.

Technical Requirements

• Paid acquisition: Google Ads, Microsoft Ads, Meta Ads, retargeting, budget allocation, bidding, audience strategy, and creative testing.
• Analytics and tracking: Google Analytics 4, Google Tag Manager, Looker Studio, call tracking, Microsoft Clarity or Hotjar.
• CRM and automation: HubSpot preferred; Salesforce, Zoho, or equivalent CRM.
• Conversion optimization: A/B testing, landing-page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery.
• Reporting: Advanced Excel or Google Sheets, dashboard development, cohort and channel analysis, KPI reporting, and performance forecasting.

Remote Work Requirements

• Dedicated home office or professional remote work environment.
• Reliable high-speed internet connection capable of supporting video conferencing and daily business operations.