[Hiring] Senior Marketing Strategist @CapsLock

Role Description

We're looking for a Senior Marketing Strategist who thinks like a strategist, creative person and optimizer—someone who understands customer behavior, identifies growth opportunities, and continuously improves marketing performance through experimentation.

You'll be responsible for:

• Conducting market, audience, and competitor research for new and existing clients.
• Developing new landing page concepts and marketing funnels.
• Generating, prioritizing, and documenting CRO hypotheses.
• Planning and managing A/B testing roadmaps across multiple clients.
• Analyzing landing page performance and identifying optimization opportunities.
• Collaborating with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout the production process.
• Reviewing campaign performance and translating data into actionable insights.
• Identifying winning strategies and scaling them across similar clients and industries.
• Maintaining and expanding the company's CRO knowledge base and testing library.
• Researching new marketing trends, technologies, and customer acquisition strategies.
• Ensuring projects are delivered on time and meet quality standards.
• Presenting recommendations and optimization plans to internal stakeholders.

AI & Experimentation Mindset

You actively use AI to improve research, productivity, and decision-making. Whether it's generating hypotheses, analyzing competitors, organizing knowledge, or accelerating content creation, you view AI as a strategic assistant rather than a replacement for marketing thinking.

We're looking for someone who enjoys experimenting, learning, and continuously improving existing processes.

Qualifications

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Requirements

• Experience in Home Improvement or Lead Generation industries (Nice to Have).
• Experience working with Meta, Google Ads, Native Advertising, or YouTube (Nice to Have).
• Knowledge of UX principles and conversion optimization (Nice to Have).
• Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools (Nice to Have).

Benefits

• Remote Work: We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
• Paid Time Off: Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
• Ongoing Learning: We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
• Home Office: We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
• Physical Well-Being: From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
• Unlimited Sick Days: Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
• Medical Coverage: We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
• Co-Working Space: If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
• Fun Stuff: From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.