[Hiring] Senior Marketing Manager GTM @Omnicell

Role Description

As the GTM Strategy & Sales Enablement Manager, you will drive the operational excellence, activation frameworks, and sales readiness programs that connect Omnicell’s marketing investments to field execution. You will ensure campaigns, launches, and account-based initiatives are successfully translated into measurable sales engagement and pipeline impact.

Key Responsibilities

• Own GTM Planning & Launch Operations:
  • Lead go-to-market planning and execution for campaign launches and product initiatives.
  • Build and manage integrated launch calendars, milestone tracking, and cross-functional RACI frameworks.
  • Ensure alignment and accountability across Product Marketing, Sales, Product, Legal, Pricing, and Revenue stakeholders.
• Design Scalable GTM Processes:
  • Develop and document launch readiness standards, campaign intake processes, activation frameworks, and field enablement workflows.
  • Establish repeatable best practices that improve organizational efficiency and execution consistency.
• Drive Sales Readiness & Field Activation:
  • Serve as the primary liaison between Marketing and Sales to ensure successful campaign adoption and execution.
  • Facilitate sales briefings, launch readiness reviews, field activation sessions, and post-launch feedback loops.
  • Translate marketing strategy into actionable field guidance that supports buyer engagement and revenue generation.
• Develop High-Impact Sales Enablement Content:
  • Create, manage, and optimize sales enablement assets including solution briefs, discovery frameworks, objection handling guides, account playbooks, and outreach strategies.
  • Partner with Product Marketing to transform positioning and messaging into field-ready content that aligns with real-world sales conversations.
• Own Content Governance & Optimization:
  • Manage the customer-facing content library to ensure assets remain current, searchable, and aligned to buyer journey stages and product portfolios.
  • Monitor content utilization and gather sales feedback to continuously improve effectiveness and adoption.
• Advance Omnicell's ABM Motion:
  • Develop account-specific engagement frameworks and coordinated Sales + Marketing playbooks.
  • Support tiered account strategies through targeted campaigns, outreach sequencing, and engagement planning.
  • Partner with Sales leadership to align account-level objectives with marketing activation efforts.
• Support Business Planning & Performance Monitoring:
  • Contribute to quarterly planning cycles, pipeline reviews, leadership communications, and GTM performance reporting.
  • Track execution health and identify opportunities to strengthen campaign adoption and sales engagement.

Qualifications

• 4+ years of experience in GTM strategy, sales enablement, product marketing, marketing operations, or a related B2B marketing function.
• Demonstrated success designing and executing cross-functional go-to-market processes involving Sales, Product Marketing, and other stakeholder groups.
• Experience developing and managing sales enablement content that supports complex enterprise sales cycles.
• Strong project management capabilities with the ability to manage multiple launches, campaigns, and priorities simultaneously.
• Excellent written and verbal communication skills with the ability to simplify complex technical, clinical, or business concepts into compelling, sales-ready messaging.
• Working knowledge of Salesforce CRM and an understanding of how pipeline and opportunity data inform sales strategy and enablement priorities.
• Proven ability to influence without authority and drive alignment across diverse stakeholder groups.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent practical experience.
• Experience within healthcare technology, med-tech, life sciences, or other highly regulated industries.
• Familiarity with health system buying processes and enterprise healthcare sales motions.
• Experience with sales enablement platforms such as Seismic.
• Understanding of account segmentation methodologies and intent-based sales activation strategies.
• Exposure to competitive intelligence programs and market positioning initiatives.
• Experience overseeing content metadata, analytics, governance, and content lifecycle management.

Benefits

• Remote position.
• Up to 25% travel for team meetings, customer engagements, industry events, and field collaboration.
• This position will offer a base salary of $140,000-150,000.
• Actual compensation will be determined based on a variety of factors, including but not limited to state you reside in, relevant job-related skills and experience, education and certifications, market data and competitiveness, internal equity considerations, and alignment with organizational compensation guidelines.