[Hiring] Senior Manager, Segment Marketing @Association of Operating Room Nurses Inc

Role Description

The Association of periOperative Registered Nurses (AORN) is seeking a Sr Manager, Segment Marketing – Nursing and Consumer Products to help advance patient and staff safety through evidence-based practice, education, and clinical resources that support perioperative nurses.

In this role, you will lead audience-focused marketing strategies that drive awareness, engagement, and growth across AORN's membership, publications, events, and consumer product offerings. By leveraging data, market insights, and cross-functional collaboration, you will help strengthen customer relationships, expand AORN's impact, and connect perioperative professionals with the resources they need to succeed.

Location: Remote

Headquarters: Denver, CO

What You’ll Do

• Lead the segment marketing strategy for AORN's Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings.
• Develop audience segmentation, personas, messaging, and value propositions that drive engagement, lead generation, and revenue growth.
• Translate market, member, and customer insights into effective go-to-market strategies and customer experiences.
• Plan and execute integrated, multi-channel marketing campaigns that support acquisition, retention, renewal, and re-engagement objectives.
• Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies with organizational goals.
• Leverage data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify new opportunities.
• Oversee the development and quality of marketing assets, content, sales enablement materials, and customer-facing communications.
• Monitor and report on key performance indicators, providing strategic recommendations to drive business results.
• Lead, develop, and mentor marketing team members while managing priorities, resources, and project delivery.
• Foster strong partnerships across Membership, Education, Events, Sales, Advocacy, and other teams to advance AORN's mission.

Qualifications

• Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
• Minimum of 8 years of progressive marketing experience with responsibility for product marketing, segment marketing, audience marketing, or go-to-market strategy.
• Minimum of 5 years of B2C product marketing experience driving customer acquisition, engagement, retention, and revenue growth.
• Demonstrated experience developing customer segmentation, positioning, messaging, and lifecycle marketing strategies.
• Minimum of 3 years of experience managing a team.

Requirements

• Experience marketing products or services within healthcare (medical, hospitals, or related healthcare industries), with a strong preference for engagement of nursing or other clinical professional audiences.
• Experience working for a membership association with responsibility for membership growth, product marketing, or revenue generation.
• Experience in an agency setting, internal or external.
• Market sales/strategy experience.
• Experience with best practices for digital and traditional channels.
• Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics).

Knowledge, Skills and Abilities

• Deep understanding of the healthcare landscape and healthcare buyer dynamics.
• Exceptional communication skills including writing, presenting, reporting; ability to translate complex clinical/operational concepts into clear, compelling value.
• Strong stakeholder management and collaboration across levels and functions.
• Strong project management skills with the ability to juggle multiple priorities with on‑time delivery.
• Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.

Benefits

• Medical coverage, including PPO and HDHP options.
• Dental and Vision insurance.
• HSA and FSA options.
• Employer-paid life insurance.
• Employer-paid short-term disability insurance.
• Long-term disability insurance available.
• Critical illness and accident insurance options.
• Employee Assistance Program (EAP).
• Free Calm subscription.
• Pet insurance.
• 401(k) with immediate vesting.
• Staff incentive bonus opportunity.
• Generous paid time off.
• 10 paid holidays annually.
• Paid sick leave.
• Paid parental leave.
• Up to 8 hours of paid volunteer time annually.
• Remote work.
• Access to Udemy learning resources.
• Professional development opportunities.