[Hiring] Senior Manager of Shopper Marketing @Nordic Naturals

Role Description

Nordic Naturals is seeking a high-energy, strategic Senior Manager of Shopper Marketing to join our brand team. This role is critical in bridging the gap between brand strategy and our retail channels and will own all consumer facing retail executions. Responsibilities include:

• Elevating shopper and customer activations.
• Building internal capabilities to enhance partnership with sales.
• Delivering retail strategies to support key channels and accounts.
• Collaborating closely with the Channel Marketing Manager within the Sales team.

This role specifically drives the consumer-targeted strategy and activation, while the Channel Marketing handles customer- and retailer-focused efforts.

Key Responsibilities/Essential Functions

• Strategy & Sales Enablement:
  • Develop the consumer 'path to purchase' brand framework.
  • Act as the primary Marketing partner to Sales.
  • Collaborate with sales to outline retailer/channel prioritization matrix.
  • Develop and deploy support playbooks for new product launches.
  • Build best-in-class customer-facing materials for key retailer meetings.
• Shopper Marketing & Omnichannel Activation:
  • Design and execute high-impact shopper marketing initiatives.
  • Lead conversion strategies across digital and physical retail touchpoints.
  • Own the end-to-end retail media strategy.
  • Leverage shopper journey insights to drive basket build and NTB consumer acquisition.
  • Own end-to-end retail content and PDP strategy.
• Insights & Performance:
  • Define and track KPIs across both digital and physical activations.
  • Translate complex data into retail-specific storytelling.
  • Active budget management to maximize impact of strategies.

Qualifications

• Strategic Thinking: Ability to initiate marketing-led, strategy-first annual planning processes for retail.
• Omnichannel Expertise: Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels.
• Collaboration: Proven track record of building internal capabilities to improve sales support and cross-functional alignment.
• Experience: Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is highly preferred.
• Education: Bachelor’s degree in Marketing, Business, or a related field.