[Hiring] Senior HCP Marketing Manager @Cleveland Diagnostics

Role Description

Reporting to the Vice President of Marketing, the Sr. HCP Marketing Manager, IsoPSA will be tasked to lead execution of commercial marketing programs and contribute to commercial strategy for clinician-directed marketing programs supporting IsoPSA®, both as a lab testing service offered by Cleveland Diagnostics’ CLIA lab and other partner laboratories.

The position serves as the marketing leader for IsoPSA clinician engagement, developing tactical plans that increase awareness, adoption, and utilization among:

• Urologists
• Primary care physicians
• Advanced practice providers
• Other healthcare professionals involved in prostate cancer risk assessment

The Sr. HCP Marketing Manager, IsoPSA will support execution of clinician IsoPSA marketing, including:

• Segmentation
• Positioning
• Messaging
• Omnichannel campaigns
• Sales enablement
• KOL engagement
• Speaker programs
• Commercialization initiatives

The role works cross-functionally with:

• Sales
• Medical Affairs
• Regulatory
• Market Access
• Commercial Operations
• External partner laboratories

to support execution of clinician demand generation programs that drive growth across all testing channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Biology, Life Sciences, or related field.
• 3-8 years of clinician-facing product marketing or product management experience.
• Experience marketing laboratory services, diagnostic products, medical devices, or healthcare services.
• Demonstrated success developing and executing healthcare provider marketing programs.
• Experience working with cross-functional teams in regulated healthcare environments.
• Strong analytical, planning, and project leadership skills.
• Excellent written, verbal, and presentation communication abilities.

Requirements

• MBA or related graduate degree (preferred).
• Experience in urology, and/or oncology (preferred).
• Experience supporting both direct sales organizations and channel partners (preferred).
• Experience managing KOL programs, speaker bureaus, and advisory boards (preferred).

Benefits

• 100% Employer-paid medical for single coverage effective on your date of hire and 50% employer-paid medical for spouse/dependent coverage.
• 100% Employer-paid Dental & Vision for entire family.
• No cost for employee coverage for Group Term Life, Short & Long Term Disability.
• 4% retirement contribution Employer match.
• Incentive Performance Plan & Stock Option Program & Commission program.
• Generous PTO plan & holiday program.
• Flexible work schedule & lucrative employee referral program.
• Easy to get to office location with newly built-out office space.
• Free coffee, snacks and other goodies all day long.