[Hiring] Senior Growth Marketing Manager @Twinkl

Role Description

We're looking for an experienced, commercially minded Senior Growth Marketing Manager to help accelerate Twinkl's global customer acquisition through Paid Search, Affiliate Marketing and channel diversification. Reporting to the Head of Paid Media, you will own the day to day strategy, optimisation and experimentation across Paid Search (Google Search, Performance Max, Demand Gen and YouTube) while also leading the growth of our global affiliate programme.

This is a role for someone who enjoys combining deep channel expertise with experimentation, data analysis and strategic thinking. You'll continuously identify new opportunities to scale customer acquisition efficiently, working across multiple international markets and collaborating closely with local marketing teams, product, analytics and engineering.

Key Responsibilities

• Paid Search & Performance Marketing:
  • Own strategy and execution across Search, Performance Max, Demand Gen and YouTube campaigns.
  • Continuously optimise campaigns against CAC, LTV and profitability targets.
  • Identify opportunities to improve bidding, creative, landing pages, audiences and automation.
  • Develop testing roadmaps to unlock incremental growth through structured experimentation.
  • Work with Product and Data teams to improve end-to-end funnel performance.
  • Monitor competitive activity and platform developments to identify new growth opportunities.
• Affiliate & Partnership Growth:
  • Build Twinkl’s global affiliate programme from an early stage, scaling from the UK into international markets across publishers, cashback, voucher partners, content creators and ambassadors.
  • Define the long term affiliate strategy, operating model and commercial roadmap.
  • Manage affiliate technology platforms, tracking, attribution and reporting.
  • Identify, recruit and grow high value affiliate partnerships across international markets.
  • Partner with local marketing teams to launch regional affiliate initiatives while maintaining global consistency.
  • Test new partnership models, incentive structures and acquisition opportunities.
• Growth & Experimentation:
  • Design and run growth experiments across existing and emerging acquisition channels.
  • Build clear hypotheses, success metrics and learning plans for every test.
  • Evaluate new marketing channels, technologies and growth opportunities.
  • Work closely with Data teams to measure incrementality and understand channel contribution.
  • Use customer insights and behavioural data to inform optimisation decisions.
• Analytics & Performance:
  • Analyse campaign performance and communicate insights through clear, actionable recommendations.
  • Work with the Data team to build dashboards and reporting that enable rapid decision making.
  • Monitor channel performance against acquisition, CAC, activation and LTV goals.
  • Use data to influence investment decisions and prioritisation.
• Cross-functional Collaboration:
  • Partner with Product, CRM, SEO, Creative, Data and Engineering teams to deliver integrated growth initiatives.
  • Share best practice across global marketing teams.
  • Contribute to quarterly planning, budgeting and forecasting.

Qualifications

• Proven experience in Performance Marketing, Growth Marketing or Digital Acquisition.
• Strong hands on expertise managing Google Ads, including Search, Performance Max, Demand Gen and YouTube.
• Experience building or managing affiliate programmes, including publisher recruitment and optimisation.
• Experience with Partnerize, Impact, Awin, CJ, Rakuten or similar affiliate platforms.
• Experience working in high growth subscription, SaaS, eCommerce or digital consumer businesses.
• Strong commercial mindset with experience managing performance against CAC, ROAS, LTV and profitability metrics.
• Highly analytical with advanced reporting skills and experience using GA4, Looker or Tableau.
• Proven track record designing and running structured growth experiments.
• Comfortable working with large datasets to identify opportunities and make evidence based decisions.
• Excellent stakeholder management and communication skills.
• Self starter who thrives in fast-moving, ambiguous environments.
• Experience with incrementality testing and attribution methodologies.
• Experience working across multiple international markets.
• Experience using AI tools and marketing automation to improve productivity and campaign performance.
• Exposure to app acquisition or YouTube growth campaigns.

Benefits

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best.
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave.
• An additional day of annual leave, a Me Day, to take time for yourself.
• Charity day to volunteer and support a registered charity of your choice.
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback).
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business.
• 4 x annual salary death in service life assurance.
• Enhanced pension after long service.
• Enhanced parental and adoption leave after long service.
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees.
• Seasonal events for all UK employees so you can catch up with your new colleagues in person.
• Twinkl Subscription.