[Hiring] Senior Performance Marketing & Growth Consultant @OnCommerce

Role Description

OnCommerce is looking for a senior, highly analytical and genuinely hands-on performance marketing specialist to drive a six-month marketing transformation. This is not a Head of Marketing or strategic leadership role; we need an experienced operator who can:

• Get into the data, identify opportunities and wastage.
• Turn insight into action quickly.

The core problem to solve includes:

• Identifying where marketing spend is being wasted.
• Finding profitable growth opportunities.
• Analyzing product, audience, segment, and cohort performance.
• Determining which channels should be scaled, reduced, or changed.
• Understanding how acquisition translates into contribution and profitability.

Immediate areas of focus include:

• Meta: Facebook & Instagram
  • Ownership of analytical and optimization tasks.
  • Product and audience segmentation.
  • CPCs and conversion analysis.
  • Cohort performance measurement.
  • Testing and identifying winning/losing segments.
  • Reallocating spend towards effective strategies.
• Google Shopping
  • Deep analysis of product-level profitability.
  • Identifying sources of wasted spend.
  • Audience/customer segmentation.
  • Cohort analysis and CPC efficiency.
  • Addressing Merchant Centre and feed issues.
  • Identifying missing/suppressed products.
• Affiliates
  • Analyzing existing performance and identifying new opportunities.
  • Working with CJ, impact.com, and Rakuten.
  • Improving feed quality and frequency.
  • Focusing on conversion and profitability.
  • Expanding into UK and European markets.
• Segmentation, cohorts & propensity
  • Analyzing large product sets and customer data.
  • Determining marketing strategies based on analysis.
  • Collaborating with the Data Science team on propensity solutions.
• Reporting, monitoring & alerting
  • Building visibility around marketing performance.
  • Identifying unexpected traffic/channel changes.
  • Monitoring rapidly increasing costs and poor-performing activities.
  • Detecting issues affecting channel performance.
• Retail media & new growth channels
  • Assessing retail media connections to broader acquisition activities.
  • Exploring emerging channels like ChatGPT advertising.

Qualifications

• Senior-level, hands-on performance/growth marketing experience.
• Strong e-commerce background.
• Experience working with large product catalogues / high SKU volumes.
• Advanced, practical use of AI tools for analysis and optimization.
• Deep Google Shopping experience.
• Strong Meta / Facebook / Instagram paid acquisition experience.
• Strong analytical and data-led approach.
• Experience with customer/product segmentation and cohort analysis.

Requirements

• Able to identify which products, audiences, and channels should be scaled, reduced, or stopped.
• Strong commercial mindset focused on profitable growth.
• Comfortable getting into detail and being an individual contributor.
• Able to work independently and make quick decisions.

Benefits

• This is a six-month contract role, with an ASAP start.
• Remote work within the UK.
• Occasional in-person meetings in Manchester or Bournemouth are a bonus but not essential.
• Applicants must be based in the UK and have the full right to work in the UK.