[Hiring] Senior Growth Marketing Manager @BIOptimizers

Role Description

We’re hiring a Senior Growth Marketing Manager to scale our direct-to-consumer (DTC) business by acquiring new customers — and specifically new subscribers — profitably, at or below our target customer acquisition cost (CAC). This is a hands-on, in-the-platform operator role — not a strategy-only seat. You will build, launch, and optimize paid campaigns daily across Meta and Google, extend into video and TV as we scale, and own the full path from ad impression to subscribed customer — including the offers, the creative, and the landing pages that convert a first-time visitor into a recurring subscriber.

You understand that new-customer CAC — not blended ROAS — is the number that matters, and that acquiring a subscriber is worth more than a one-time buyer because subscriber retention and LTV set how much you can profitably spend to acquire. You keep ad message, audience signal, offer, and landing page tightly aligned to drive subscription take-rate. This role reports into marketing leadership and contributes directly to BiOptimizers’ mission of biologically optimizing the health of humanity.

Key Responsibilities

• New-subscriber acquisition at or below target CAC — you own the number, the spend, and the outcome.
• Daily, hands-on management of paid acquisition across Meta and Google, scaling profitable spend as fast as the CAC target allows.
• The acquisition offer and funnel — how first-order offers, subscribe-and-save mechanics, and checkout drive subscription take-rate, first-order margin, and payback.
• The creative and landing-page system that converts cold traffic into subscribers, in partnership with creative and front-end development.
• A repeatable creator-content testing pipeline that graduates winning organic concepts into paid ads.
• Expansion into upper-funnel video and TV (linear / CTV) as the account scales, measured for true incrementality.

Qualifications

• 7+ years of hands-on, in-platform paid acquisition experience for a DTC or consumer brand — you have personally managed budgets and owned CAC and performance, not just briefed an agency.
• A proven track record of acquiring new customers profitably at a target CAC and scaling spend without blowing up the economics. Subscription / recurring-revenue acquisition experience is strongly preferred.
• Deep, hands-on Meta Ads management: campaign structure, Advantage+ Shopping and broad targeting, creative testing, and budget scaling.
• Hands-on Google Ads management across Search, Performance Max, and YouTube — including asset group construction, search-term mining, brand vs. non-brand separation, and negative keyword discipline.
• Working knowledge of how to buy linear TV and/or connected TV (CTV).
• Strong command of how landing pages interact with ads — message match between ad and page, page speed and structure, and how landing page experience drives conversion rate and downstream ad performance.
• A working understanding of full-funnel creative and how it maps to intent.
• Working knowledge of TikTok as a growth channel, and how to build a repeatable system for testing content with creators.
• Fluency in data-driven decision-making and A/B testing — you design clean tests, read results correctly, and act on them.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent hands-on experience.

Preferred Qualifications

• Experience scaling subscriber acquisition for a consumer wellness or supplement brand in a hypergrowth environment.
• Hands-on experience with subscription platforms (e.g., Recharge) and optimizing subscribe-and-save offers and churn.
• Experience designing and reading geo holdout or incrementality tests, especially for video / TV spend.
• Familiarity with omnichannel dynamics — how DTC, Amazon, and retail interact.

Work Location

This is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones.

Company Hours & Collaboration

With team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST. This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:

• Attend required meetings
• Communicate effectively across time zones
• Deliver work by agreed-upon deadlines

Equal Opportunity Statement

BiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.