[Hiring] Growth Marketing Lead @82DASH

Role Description

We’re now looking for a Growth Marketing Lead to lead the service side of 82DASH - owning customer seeding and content activation campaigns from strategy through to execution, performance and optimisation. This could be a strong fit for someone coming from a Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager role who wants to combine creative brand thinking with measurable growth.

• Own customer seeding campaigns from brief through to launch, optimisation and reporting
• Plan and run performance marketing campaigns across paid social and other acquisition channels
• Develop campaign concepts that encourage target customers to participate, create content and trial products
• Work directly with brands to define target audiences, incentives, campaign objectives and success metrics
• Build campaigns that combine acquisition, content creation, consumer insight and product trial
• Own audience targeting, media spend, creative testing and CAC performance
• Develop compelling content challenges, offers and activation mechanics that drive participation
• Work across both new-customer acquisition and existing-customer content activation campaigns
• Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption
• Turn successful campaigns into repeatable playbooks across brands and verticals
• Work closely with the product team to improve 82DASH based on real campaign needs
• Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

Qualifications

• Experience in performance marketing, customer acquisition or consumer growth
• Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager
• Strong understanding of paid social, audience targeting, creative testing and acquisition funnels
• Ability to balance performance marketing with strong brand and creative thinking
• Experience developing campaigns that move consumers from awareness through to action
• Strong understanding of CAC, conversion rates, ROAS and broader growth metrics
• Experience working with B2C, D2C or consumer brands
• Comfortable developing campaign ideas, offers, incentives and creative briefs
• Experience with UGC, creator marketing, customer content or community activation is a strong plus
• Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus
• Comfortable working directly with founders and senior marketing teams
• Commercially minded, analytical and highly hands-on
• Clear, practical communicator with a bias to action
• Comfortable in an early-stage, high-ownership environment

Benefits

• Lead and define a new service line from an early stage
• Work directly with founders across product, growth and GTM
• Own campaigns across performance marketing, brand, acquisition and customer activation
• Experiment with a model that combines customer acquisition with content and participation
• Turn successful campaigns into a repeatable growth playbook
• Influence both the service model and the underlying 82DASH product
• High ownership across strategy, revenue, campaign performance and product direction
• Be part of an early-stage company and help define the category

Company Description

We are an early stage startup with investment building a platform to help brands collect real, customer-generated content. We make it easy for marketing and insight teams to capture authentic photos and videos directly from their customers and communities.

• Our platform removes the friction of sourcing real content, replacing costly influencer campaigns and studios with a seamless, automated workflow.
• We’re a design-led team focused on creativity, simplicity, and growth - and we’re looking for people to join us in our early stages to build out demand generation, SEO & marketing before going publicly live with the product.
• The product is currently invite only.