[Hiring] Senior Growth Architect @Nemetschek SE2

Role Description

The Senior Growth Architect supports demand generation across a focused portfolio of Nemetschek's divisional brands. Working closely with Sales & Marketing leadership across brands, this role translates overall demand strategy, priorities, and standards into brand-specific growth plans and hands-on execution.

• Partner with the Principal Growth Architect and assigned brand teams to translate demand strategy, priorities, and standards into actionable growth plans tailored to each brand and their goals.
• Plan, launch, optimize, and analyze demand generation initiatives across relevant channels alongside functional leads, including but not limited to:
  • Paid media (e.g., SEM, paid social, email, web, display)
  • Lifecycle marketing (e.g., nurture programs, expansion motions)
  • Targeted plays (e.g., ABM, market expansion)
• Define, run, analyze, and optimize A/B, multivariate, and matched-market tests to maximize performance and scale potential.
• Serve as the day-to-day demand-generation partner for assigned brands and coordinate with brand marketing, Product Marketing, Sales, Customer Success, agencies, and shared marketing teams to align activity with business objectives and lead follow-up.
• Turn campaign, funnel, customer, and market insights into clear actions and recommendations; surface material opportunities, risks, and resource needs to the Principal Growth Architect, VP of Demand Gen, and brand leadership.
• Measure and report performance by channel and tactic using shared KPIs, including pipeline contribution, conversion, CAC, ROI, retention, and LTV.
• Guide delivery across internal specialists, agencies, vendors, and shared-service partners while directly completing priority work where needed.
• Document and share effective tactics, insights, and repeatable practices across assigned brands and the broader demand-generation organization.

Qualifications

• 5+ years in management consulting or B2B marketing (preferably in technology/SaaS) leading segmentation/targeting, demand gen, and lead optimization.
• Experience scaling customer acquisition, engagement, conversion, and retention through digital and integrated marketing programs.
• Experience planning, launching, and optimizing multi-channel growth initiatives in an agency, consulting, or in-house environment.
• Highly organized, with strong project management, communication, stakeholder-management, and cross-functional collaboration skills.
• Demonstrated ability to use funnel, campaign, and customer data to generate actionable insights and optimize growth performance.
• Experience developing hypotheses, running experiments, interpreting results, and applying learnings to improve performance.
• Ability to independently drive assigned brand work while operating within shared demand strategy, priorities, measurement standards, and best practices.
• Ability to coordinate agencies, vendors, shared marketing resources, and cross-functional partners without direct supervisory responsibility.
• Experience with key platforms such as Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DSPs, marketing automation, CRM, and analytics tools.

Requirements

• Compensation: USD 150,000 - USD 195,000 yearly

Benefits

• #Bluebeam
• #LC1
• #LI-Remote