[Hiring] Senior Global Performance Creative Strategist @iHerb, LLC

Role Description

The Sr. Global Performance Creative Strategist leads performance-driven creative strategy across all digital growth channels, including paid social, video, display, and emerging platforms. Serving as the central hub between performance analytics and creative execution, this role translates brand strategy and data insights into high-converting creative directions while maintaining an elevated brand aesthetic. This leader builds scalable testing frameworks, directs internal and external creative partners, and collaborates with regional teams to deploy culturally relevant, high-performing content globally.

Job Expectations

• Global Creative Strategy & Localization:
  • Translate global brand strategy into localized, culturally relevant creative assets.
  • Partner with regional and market teams to implement consistent, high-converting creative strategies across international markets and platforms.
• Full-Funnel Testing & Frameworks:
  • Own the global creative testing roadmap.
  • Define hypotheses, success metrics, and A/B testing agendas across static, video, audio, UGC, and influencer placements.
  • Build scalable playbooks for briefing, testing, QA, and measurement.
• Creative Briefing & Partner Direction:
  • Lead end-to-end creative briefing and direction for internal design teams, external agencies, and independent creators.
  • Manage UGC and creator workflows from initial concept through legal review to final approval and asset delivery.
• Performance Analytics & Data Translation:
  • Analyze creative performance data (CVR, CAC, ROAS, CPA, LTV) to diagnose performance drops, identify messaging hooks, and turn performance insights into continuous iterative creative iterations.
• Cross-Functional Merchandising Alignment:
  • Serve as the primary marketing point of contact for assigned product categories.
  • Partner with Merchandising, Sourcing, and Inventory to align creative messaging with product availability and category trends.
• Agile Trend Response & Innovation:
  • Capitalize on platform, cultural, and market trends with rapid-response creative concepts.
  • Evaluate and integrate generative AI, creative automation tools, and innovative production models to streamline asset creation.
• Asset & Rights Management:
  • Oversee final asset delivery to performance media teams for campaign deployment.
  • Maintain tracking for media usage rights across all creative assets.

Qualifications

• Required:
  • Strategic Creative Direction: Expertise in translating brand guidelines and product positioning into high-performing, full-funnel creative assets tailored for Meta, TikTok, YouTube, Snap, and Google.
  • Performance Data Mastery: Strong analytical skills with a proven track record of turning performance KPIs (CPA, ROAS, CVR) into actionable creative testing hypotheses and storytelling concepts.
  • Cross-Functional & Partner Leadership: Exceptional interpersonal and project management skills with the ability to influence cross-functional stakeholders (Creative, Media, Legal, Merchandising) and external agencies with poise and diplomacy.
  • Executive Communication: Comfort presenting creative performance analytics, strategic learnings, and scaling recommendations to senior leadership and executive audiences.
  • Operational Precision: High degree of accuracy, attention to detail, and organizational agility in managing complex, multi-market creative pipelines simultaneously.
• Preferred:
  • Comfort using creative analytics and collaboration tools such as Motion, Tableau, or similar.
  • Familiarity with video editing, motion graphics, and design tools (e.g., Adobe Creative Suite, Figma, or equivalent).
  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
  • Familiarity with generative AI and creative automation tools.

Experience Requirements

• Generally requires a minimum of 10+ years of experience in creative strategy, performance marketing, or growth roles within high-growth DTC or e-commerce brands, with a proven track record of driving measurable business growth through creative innovation.

Education Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field is preferred, or a combination of education and equivalent work experience.

Compensation

• The expected salary range for this role is $135,000 - $145,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

Staffing Agency Submission Notice

• iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

Equal Opportunity Employer

• iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.