[Hiring] Creative Strategist @mindbodygreen

Role Description

We’re seeking a freelance Creative Strategist who thrives at the intersection of storytelling and performance. You’ll concept, script, and optimize ads and influencer-driven campaigns that convert - bringing both creativity and data-backed precision to every launch.

You bring a wealth of experience creating high performing ads that drive measurable results - particularly on Meta platforms. You understand platform nuances, audience segmentation, and what thrives online.

This role is ideal for a creative who’s just as comfortable writing briefs, reviewing performance data, and iterating based on results as they are ideating breakthrough campaign concepts, writing copy, or editing video.

We are a high performance culture. We move fast with a bias toward action. Creating campaigns that scale legitimately gets us excited. We value multiple, diverse points of view on our team — it’s how we build a truly diverse creative pipeline.

This role is freelance to start with an opportunity to be hired for a full-time position or stay as freelance.

Key Responsibilities

• Drive creative strategy for paid ecommerce campaigns — particularly across Instagram and Facebook.
• Concept, script, and brief ads (static, motion, UGC, influencer-led) that drive engagement and conversion.
• Partner with designers, video editors, and other creatives to bring concepts to life.
• Collaborate with influencers to co-create content that feels native to the platform and authentic to the brand.
• Analyze performance data to identify insights and inform new creative iterations.
• Develop creative briefs and testing frameworks to ensure campaigns are optimized for performance and learning.
• Stay on top of platform trends and wellness culture conversation to inspire fresh creative angles.
• Manage multiple campaigns simultaneously, ensuring deadlines are met and creative remains on-brand and effective.
• Collaborate cross-functionally with paid media, ecommerce, and product marketing teams to align creative with business goals.

Qualifications

• 2–5+ years of experience in creative strategy, performance marketing, or brand marketing within ecommerce, DTC, or wellness.
• Proven experience creating ad campaigns for Instagram.
• Strong portfolio of ad creative that demonstrates the ability to blend storytelling, strategy, and conversion thinking.
• Experience working with influencers/creators — from briefing and content collaboration to post-campaign evaluation.
• A strong interest in health and wellness; experience with the supplements category is a major plus.
• Analytical and creative balance — ability to interpret data and turn insights into actionable creative direction.
• Strong organizational and communication skills with the ability to manage multiple stakeholders and timelines.
• Open to candidates with atypical backgrounds — experience shooting on iPhone, photography, or being a content creator could be relevant for this role.

Preferred Qualifications

• Experience working in or with a supplements or wellness brand.
• Ability to leverage AI — not just to work more efficiently, but to evolve and transform how we work.
• Curiosity and rigor to uncover and test new creative angles and personas, rather than defaulting to what’s worked before.
• Experience testing and iterating creative assets across ad formats.
• Copywriting or scriptwriting ability for short-form video and paid social ads.

Benefits

• Opportunity to help shape the next chapter of one of the most trusted brands in wellness.
• Freedom to innovate - we value creative testing, iteration, and bold ideas that drive results.
• Real ownership over creative output.
• Mission-driven culture with a focus on wellness, curiosity, and impact.
• Competitive compensation, benefits, and wellness perks.