[Hiring] Senior Strategist @Kyra

Role Description

As a Senior Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond.

You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for:

• Fashion
• Beauty
• CPG
• Sports accounts

This role is ideal for a savvy senior strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities.

Immediate Start Preferred.

Duration: 1 month, possible extension.

Reporting to: Strategy Director

Qualifications

• 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, fashion, beauty, CPG, or sports, or social-first brand
• Experience implementing/using AI tools into your workflows
• Deep knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube
• Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior
• Exceptional brief-writing, storytelling, and presentation skills
• Strong client presence with the ability to articulate ideas confidently and drive strategy forward

Requirements

• Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
• Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
• Write high-quality briefs and strategic decks that inspire both clients and creators
• Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
• Use first-party, platform, and audience data to inform targeting, creative direction, and optimization
• Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
• Handle cultural listening, market research, and platform trend tracking within the fashion, beauty, CPG, and sports categories
• Translate emerging insights into actionable campaign ideas and brand opportunities
• Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
• Join client calls to present strategic recommendations and explain the “why” behind campaign decisions
• Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
• Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity

Benefits

• A hybrid thinker who blends logic with creativity, intuition with structure
• Experience owning strategy across multiple live campaigns and strategic touch-points
• Passion for beauty, social culture, and pushing the boundaries of what creator content can do
• AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgment and experience

Support

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