[Hiring] Senior Director of Product Marketing @ProShop ERP

Role Description

ProShop did one of the hardest things a software company can do right now: we rebuilt our product on AI instead of bolting it on, and launched Chip — an AI that learns how a shop runs and makes that knowledge available to everyone on the floor. That gave us a portfolio that spans execution, intelligence, and compliance, and a category question this market hasn’t settled yet. We’re hiring a Senior Director of Product Marketing to help provide the answer.

Reporting to the CMO as a core member of the marketing leadership team, you’ll own product marketing end to end. This includes:

• Launches, naming, packaging, positioning, competitive intelligence, win-loss, and customer research.
• Setting the words the entire company uses: what we call things, what we claim they do, and why a shop owner should care.

This is a builder role. We’re a small team trying to do a lot. You will be the only, and senior-most, product marketer in the company and be expected to shape the function and the operating rhythm. The right person pairs sharp strategic instincts with unusually strong execution and a data-driven mindset.

Our buyers are shop owners and operations leaders who have been sold to their entire careers and can spot vendor language instantly, so clarity and authenticity will help us win every time. Experience in, or marketing to, machine shops, manufacturers, or another technical, regulated industry is a significant advantage.

Qualifications

• 10+ years in B2B SaaS product marketing, including at least 3 leading the function or a major portfolio.
• A track record of leading successful product marketing in a high-growth tech company.
• A player-coach history – you have shipped the launch, the deck, and the positioning.
• Proven experience owning and scaling a product marketing function where you’ve built the practice.
• Strong command of B2B buyer journeys, personas, and value-based messaging, with the ability to translate technical products into business outcomes.
• Direct experience marketing an AI or data-driven product to a non-technical buyer, including the work of making it credible.
• An established practice of using AI in your own daily output for research, drafting, analysis, competitive monitoring, and more.
• Comfort driving pricing and packaging decisions.
• Executive presence and exceptional writing, presentation, and storytelling skills.
• Experience working with or marketing to machine shops, manufacturers, or industrial organizations is highly desirable; familiarity with compliance-driven buying (CMMC, ITAR, AS9100) is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Requirements

• Take end-to-end ownership of the product marketing function and drive it forward independently.
• Love the launch: turning a release into a moment the market notices.
• Write well and often, and would rather write the first draft yourself than brief someone else to write it.
• Have a point of view about what good product marketing looks like.
• Are curious about how things get made, and would happily spend a day or days on a machine shop’s floor.
• Blend analytical rigor with creative storytelling in equal measure.
• Do your best work in a fast-paced, growth-stage environment and have a high tolerance for ambiguity.

Working Conditions

• Prolonged periods of sitting at a desk and working on a computer.
• Must have access to reliable internet that can handle video calls and space to have confidential calls.

Salary Range

This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.

Benefits

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values innovation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you’d like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.