[Hiring] Senior Customer Marketing Manager @BILL

Role Description

BILL is looking for a Senior Customer Marketing Manager to lead customer marketing programs for accountant firms and SMB/MM customers. This role will help customers learn, adopt, engage with, and grow through BILL’s products and services.

This is a highly cross-functional role with a particularly close partnership with Product Marketing. You’ll translate product strategy and launch priorities into compelling customer programs while aligning with Product, Community, Marketing Operations, Analytics, Creative, Sales, and Events.

Responsibilities:

• Product launches and customer education:
  • Lead Customer Marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs.
  • Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement.
  • Expand product showcases to Direct SMB/MM customers while continuing to serve the accountant firm audience.
• Webinar and virtual programs:
  • Develop strategy for webinars and virtual lunch-and-learns that support education, retention, adoption, and cross-sell.
  • Own audience targeting, programming, promotion, follow-up, and measurement.
  • Serve as the Customer Marketing team’s webinar strategy and logistics expert.
• Customer event strategy:
  • Develop the strategy for in-person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures.
  • Provide Events with clear briefs, audience plans, and promotional support; the Events team owns live execution and logistics.
• Community and communications:
  • Partner with Community on customer engagement, education, advocacy, and feedback.
  • Develop and coordinate communications across email, in-product, web, webinars, community, and other channels.
• Cross-functional leadership:
  • Align stakeholders, manage dependencies, establish clear operating rhythms, and ensure the customer perspective is represented in planning and decision-making.

Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
• Experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement.
• Demonstrated ability to build trusted partnerships with Product Marketing and other senior cross-functional stakeholders.
• Strong project management skills and the ability to manage multiple complex priorities in a fast-paced environment.
• Strong analytical skills, including defining KPIs, evaluating performance, and turning insights into action.
• Excellent written and verbal communication skills, with the ability to influence and align partners.
• Experience with marketing automation, customer communication, or webinar platforms (Inflection, Pendo, Goldcast, SFDC).
• Customer-first mindset, strong attention to detail, and a bias toward ownership.

Desired Qualifications

• Experience in B2B, SaaS, fintech, payments, or product-led growth.
• Bonus: experience with Accountant firms.
• Bachelor’s degree or equivalent practical experience.

Requirements

• Visa Sponsorship: This position is not eligible for visa sponsorship. Applicants must have authorization to work in the United States without requiring visa sponsorship now or in the future.

Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP).
• HSA & FSA accounts.
• Life Insurance, Long & Short-term disability coverage.
• Employee Assistance Program (EAP).
• 11+ Observed holidays and wellness days and flexible time off.
• Employee Stock Purchase Program with employee discounts.
• Wellness & Fitness initiatives.
• Employee recognition and referral programs.
• And much more.