[Hiring] Senior Analyst, Digital Messaging Operations @CVS Health

Role Description

We are seeking a detail-oriented, strategic, and tech-savvy Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team, within the broader Customer Success and Operations organization here at CVS Health. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization.

• Responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications.
• Collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture, and Analytics.
• Member of an Agile Product Team responsible for defining user stories and supporting the team backlog.
• Streamline the execution of team priorities while maintaining the conceptual and technical integrity of the features/components for the team.

Qualifications

• 3+ years required experience in Marketing, Product, Business, Consulting, or IT.
• 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc.).
• 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization.
• 3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio, and Journey Builder.
• 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS, and SQL.
• Familiarity with SFMC data views and tracking extracts.
• Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management.
• Detail oriented with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.
• Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues.
• Ability to work with a variety of internal and external stakeholders, including but not limited to IT, Product Management, Marketing, Merchandising, Call Centers, and Operations.
• Excellent oral and written communication skills.
• Exceptional organization, presentation, and people skills with a strategic approach to problem solving.

Requirements

• Salesforce Marketing Cloud certification preferred.
• Exposure to Digital Healthcare.
• Familiarity with campaign management or marketing orchestration platforms.
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines.
• Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe).
• Ability to effectively work on teams within a highly collaborative environment.
• Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g. executive, management, individual contributors).
• Ability to maintain working relationships with all levels of the organization.

Education

• Bachelor's degree in Marketing, Engineering, or Computer Science preferred.

Anticipated Weekly Hours

• 40

Time Type

• Full time

Pay Range

The typical pay range for this role is: $46,988.00 - $122,400.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

Benefits

• Comprehensive and competitive mix of pay and benefits.
• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.

Company Description

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.