[Hiring] Senior Digital Analyst @Third and Grove

Role Description

This position is fully remote. All applicants must live and work in the United States.

We are TAG, a digital agency that helps top-tier brands create beautiful digital experiences that drive performance. We're looking for a Senior Digital Analyst to help lead our growing analytics practice. This role is for someone who is equal parts technical expert and trusted advisor: comfortable in GA4, GTM, BigQuery, and Shopify, and just as comfortable telling a CMO what the data means and what to do next.

You are curious, decisive, and data-driven. You define what clients should measure and why, diagnose implementation issues, and turn findings into clear, prioritized recommendations. You keep up with where measurement is heading, from server-side tagging and attribution to privacy legislation and AI, and you want to help shape how our analytics offering grows.

What You'll Do

• Lead measurement strategy for clients: define KPIs, measurement plans, and how data should inform business decisions.
• Lead analytics audits of tracking implementations (GA4, GTM, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, etc.) and identify gaps in data accuracy, visibility, and compliance.
• Own implementation specifications, QA, and post-launch monitoring, including data layer design, event modeling, UTM taxonomy, BigQuery integration, and proactive alerting.
• Lead client calls and present findings with a clear point of view: what we found, what we recommend, why it matters, and who owns the next step.
• Shape CRO and experimentation strategy using analytics, heatmapping, and behavioral data.
• Advise on attribution and multi-touch journeys, including reconciling platform-reported revenue across channels.
• Provide a strategic POV on consent and privacy compliance, partnering with developers and client legal teams (OneTrust, cookie banners, data retention, state privacy laws).
• Partner with development, design, media, and client services teams, and make ownership clear across TAG, clients, and media partners.
• Partner on large-scale migrations and redesigns, ensuring tracking continuity and analytics parity post-launch.
• Help build the practice: standardize deliverables and processes, refine our tool stack, use AI to accelerate delivery, and support sales with scoping and pitches.

Qualifications

• 7+ years of experience in analytics, measurement strategy, or digital strategy, ideally within an agency or consulting environment.
• Fluent in GA4, Tag Manager (client and server side), and BigQuery, with ecommerce analytics experience.
• Ability to explain complex issues in plain language and make clear recommendations.
• Confident in leading client and prospect conversations, asking smart questions, and guiding decisions.
• Understanding of consent management platforms and privacy frameworks (GDPR, CCPA, CPRA, and emerging state laws) in practical detail.
• Point of view on attribution, off-site customer journeys, and how AI is changing search and shopping behavior.
• Experience in building repeatable processes and documentation that improve team performance.
• Energized by a small, fast-moving team and a mix of B2B and DTC clients across industries.
• Experience with Shopify or Drupal, including headless builds.

Bonus

• Mentored analysts or helped build an analytics service offering.
• Developed processes to integrate AI into workflows.

Benefits

• 100% employer paid health, vision and dental insurance.
• Life and short-term disability insurance.
• Paid parental leave.
• Family First PTO Bank.
• 100% remote.
• Flex Fridays.
• Paid vacation.
• 401(k) with up to 4% match.
• Charitable matches and/or community service hours.
• End of year merit-based bonuses.
• Annual company retreat with absolutely no trust falls.
• Company culture events such as trivia and team lunches.
• Professional development budget.