[Hiring] Senior Demand Generation Marketing Manager @Netlify

Role Description

As Senior Manager, Demand Generation & Performance Marketing, you'll own paid acquisition end to end - strategy, channel selection, budget, and the agency relationship that supports execution. You'll report to the CMO, with a planned transition to the VP of Growth Marketing as that function scales, and work closely with Marketing Operations, Data, Lifecycle, and Campaigns to ensure paid-acquired users convert and stick.

• Build and own Netlify's paid acquisition strategy end to end, including paid search, paid social, retargeting, sponsorships, and any other channels worth testing and proving out.
• Own the call on where paid creates incremental value for Netlify.
• Design the tests, prove which channels and audiences drive growth our organic funnel wouldn't have delivered anyway.
• Manage the agency relationship(s) supporting paid/performance work by setting the brief and holding the agency accountable to targets.
• Own budget planning, pacing, and ROI reporting for all paid spend.
• Partner with Marketing Operations to get attribution and UTM tracking right before scaling spend.
• Define target audiences and channel mix aligned to Netlify's ICP.
• Build the measurement framework for CAC, signup/pipeline contribution, and payback by channel.
• Partner with Lifecycle and Campaigns to ensure paid-acquired users flow into the right onboarding and activation journeys.
• Build the roadmap and case for a fully staffed paid/performance team as the program proves out.

Qualifications

• 6+ years in demand generation or performance marketing, with direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment.
• Hands-on experience running paid search, paid social, and retargeting programs yourself.
• A track record of standing up or significantly scaling a paid acquisition program at an early stage.
• Experience managing an external agency or partner relationship, including setting performance expectations.
• Working knowledge of attribution and marketing measurement.
• Some experience marketing to developers or technical audiences, or with a PLG motion.

Requirements

• You're energized by building and scaling a new paid program.
• You think like an owner of budget and outcomes.
• You're comfortable moving between strategy and getting into the details yourself.
• You care about attribution being right before spend scales.
• You want to build in close partnership with Lifecycle, Campaigns, and Marketing Ops.

Benefits

• Competitive salary range of $150,000 - $200,000 for most US-based locations.
• Robust benefits and participation in Netlify’s equity plan.
• Commitment to a compensation philosophy prioritizing fairness and equity.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway! When applying please include:

• A resume or short listing of your job history & skills (link to a LinkedIn profile would be fine).
• A cover letter explaining why you would enjoy working in this role at Netlify (optional).

We are devoted to building a team of people with diverse backgrounds and lifestyles. If we can do anything to provide a better interview, please let us know by emailing [email protected].