[Hiring] Recruitment Marketing Manager @TAG - The Aspen Group

Role Description

The Aspen Group (TAG) is seeking an experienced Recruitment Marketing Manager to join our dedicated team. This role is focused on building and scaling integrated marketing strategies while fostering strong stakeholder relationships.

You’ll Achieve Success by:

• Owning full-funnel marketing strategy for specific markets, roles, or talent segments: translate business goals into integrated plans, build cross-functional consensus, and drive measurable, quality hiring outcomes.
• Partnering closely with talent acquisition as a trusted, consultative resource: proactively manage relationships, align competing priorities, and understand the nuances of their hard-to-fill roles and pipelines, then report back on results and progress.
• Building the candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets.
• Orchestrating creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital.
• Utilizing analytics to maximize campaign performance and ensure a steady pipeline of qualified candidates.
• Managing budgets and vendor/agency partners; forecasting and reallocating to maximize ROI.
• Monitoring industry trends, competitor activities, and best practices, and proactively evolving strategies to stay ahead.

Qualifications

• 6+ years in results-driven marketing (growth/demand gen/performance) with strong account management skills; recruitment marketing and/or healthcare experience is preferred, not required.
• Exceptional stakeholder and account management skills, with a proven ability to build trust, influence senior leaders, and drive consensus across competing priorities; excellent written and verbal storytelling, including building executive-ready presentations.
• Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools.
• Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms, with the ability to drive and interpret results from them.
• Prior experience with CRM concepts and campaign management preferred; experience using Phenom CRM a plus.
• Comfortable with AI-powered marketing tools and automation, from generative AI content creation to campaign optimization and audience targeting.
• Strong project management skills: able to plan, prioritize, and juggle multiple campaigns and deliverables simultaneously.
• Experience managing budgets and agencies/platforms.
• Occasional travel required.

Benefits

• A flexible work environment.
• Competitive salary and generous benefits package that includes flexible paid time off, health, dental, vision, and a 401(k) with company match.
• A culture built on ownership: you're trusted to make bold calls and own the outcomes, good or bad.
• The chance to work across a portfolio of well-known national brands, so you're building new skills with every campaign instead of running the same playbook on repeat.
• A team that's genuinely excited to innovate, not just say it in a job posting.