[Hiring] Performance Marketing Lead @Dentology

Role Description

You'll own paid performance for our clients across the UK and US. That means the numbers practice owners care about: how many consultations their ads book, the quality of the patients who turn up, and the treatment revenue that follows.

• Run Meta accounts hands-on.
• Decide what creative we make, write the scripts, and work with our editors to produce content that converts.
• Build Google Ads as a second channel, starting with the first clients and growing it into something every practice can add.
• Join performance conversations with practice owners.
• Lead the team as it grows.

What you'll be measured on

• Client performance (CPL, cost per booking, CAC, ROAS)
• Client retention / churn
• Ads MRR (scaling existing accounts, adding channels)
• Google Ads live as a second channel

Responsibilities

• Run Meta accounts across a portfolio of UK and US practices.
• Creative direction and scripting, including clinician-led, direct-response scripts.
• Manage Google Ads from the first campaigns to a channel every client can add.
• Be client-facing on anything ads-related, joining performance conversations.
• Provide marketing insight for landing pages and funnels.
• Manage Dentology's own B2B ads.
• Build out reactivation and nurture campaigns over time.

Requirements

• Experience with Meta Ads for local lead gen, managing accounts with ad spends of £2-5k ($3-6k) a month, and some up to £40k/mo.
• Experience running Google search campaigns.
• Understanding of why an ad converts, with knowledge of good hooks, angles, and formats.
• First-hand command of your accounts, knowing the numbers without looking them up.
• Client-capable, comfortable explaining performance to a practice owner.
• A hands-on operator who can grow the function.
• A plus: experience in dental or healthcare, the US market, email and SMS nurture, and leading other media buyers.

Success in this role

• Days 1-30: Onboarded on our systems and processes. Your first accounts taken over and run hands-on.
• Days 31-60: Owning creative and scripts across your accounts. Google plan written and first clients lined up.
• Days 61-90: Owning performance across every account. Google live on its first clients. A formal review against the measures above.
• Beyond: The function grows. You're involved in hiring and become Head of Performance Marketing across both markets.

Benefits

• Own the results from day one; the accounts and the creative are yours.
• Build a channel from scratch; Google Ads at Dentology starts with you.
• See what your work earns; our platform tracks every lead from the ad to treatment revenue.
• A proven formula and real spend, with years of winning scripts and angles to build from.
• Two markets; the UK is established, and the US launched this summer and is where the growth is.
• Access to experienced people; you'll sit in on sessions with operators who coach our marketing and sales teams.
• A platform team behind you; in-house engineering builds the analytics and automation you specify.