[Hiring] Performance Marketing Manager @AirGarage

Role Description

You'll be AirGarage's first dedicated performance marketing hire, reporting to the Head of Marketing. You own paid media and campaign channels end to end: LinkedIn Ads, paid publications, Google Ads, and structured tests of emerging channels. Your job is to turn paid media into a predictable, scalable source of pipeline for a company selling to commercial real estate owners and leaders.

You're inheriting a nascent program where we’ve seen early signs of success, but the engine needs work. We know we're reaching the right accounts, but not enough of the right people are taking action. We’re looking for someone who can close that gap with fast, rigorous experiments on offers, creative, landing pages, and CTAs, and scale what works.

This is a build role. You'll work alongside a small marketing team that has spent the last few months building the inbound funnel from scratch. This isn’t an audience whom “direct-to-demo” will work for. You’ll have access to content, tools, and lead magnets CRE execs are actually interested in to build your campaigns on.

You'll work with AI tools daily. Part of the mandate is automating the mechanics of campaign management, reporting, and creative iteration so your time goes to judgment, testing strategy, and the next channel worth proving out.

What You Will Do

• Own and scale LinkedIn Ads efficiently.
• Run structured, time-boxed tests on new paid channels like Meta and ChatGPT.
• Maintain and optimize Google Ads.
• Manage paid publications and partnerships with outlets like CRE Daily and Commercial Observer.
• Build the measurement layer in partnership with sales ops and the data team.
• Run campaigns as part of integrated plays, coordinating with our ABM marketer.
• Automate the minutiae using AI and tools like n8n.
• Produce your own creative with limited support from an in-house designer.

Qualifications

• You've run paid B2B ad programs with pipeline accountability.
• LinkedIn Campaigns Manager is your second home.
• You're rigorous about testing.
• You're fluent in the full funnel.
• You're scrappy and can design your own ads.
• You're comfortable in the data and can pull metrics yourself.
• You use AI tools and want to build workflows with them.
• You're commercially minded.

Nice To Have

• Experience marketing to commercial real estate, proptech, or another long-cycle B2B category.
• Experience managing paid newsletter and publication partnerships.
• Experience running ABM air cover and retargeting programs.
• Early experience with ChatGPT ads or other emerging channels.

Why This Role May Not Be for You

• You want a strict 9-5.
• You don't operate quickly.
• You need a fully built playbook.
• You want to set it and forget it.
• You're uncomfortable with imperfect data.
• You only want to run ads.
• You need a large cross-functional team.
• You need a dedicated designer.

Benefits

• Equity: Have a stake in the business that you’re helping to build and grow.
• Work remotely: Live and work wherever you like!
• Health insurance: We offer health insurance and cover 85% of the cost for the primary employee.
• Parental Leave: 12 weeks of fully paid parental leave.
• Home office setup: Get a laptop + additional equipment needed.
• Time to recharge: Unlimited PTO policy with a minimum requirement of 10 days per year.
• 401k: Retirement savings program.
• Team Off-sites: ~2 times per year for full team gatherings.
• BookGarage: Join our optional recurring book club.
• Room to grow: Opportunities to grow with us as the team expands.
• Transform our cities: Change the way that the world thinks about real estate use.
• Work with a diverse team: Commitment to building a thriving team that represents the communities we serve.