[Hiring] Performance Marketer @We Are Rosie

Role Description

This is a hands-on, paid-media-only role. You'll take over the existing Google Ads campaign and quickly build out new channels to reach a very niche B2B audience. The first 4–6 weeks are about fast setup and testing. After that, the focus shifts to optimizing what works.

• Take over the live Google Ads campaign and make quick improvements, while keeping new channel testing as the main priority.
• Set up, launch, and manage paid campaigns on LinkedIn, plus test emerging channels such as Reddit Ads and ChatGPT Ads.
• Build targeting around OEM and digital retail decision-makers.
• Track performance, optimize toward lead quality (not just volume), and report on what's working.
• Partner with Whitney, the marketing manager, and an in-house creative team that handles visual ad assets.

Qualifications

• Proven experience running paid media for B2B, ideally SaaS or a niche, hard-to-reach audience.
• Strong hands-on skills in Google Ads and LinkedIn Ads.
• Interest and experience in testing newer platforms like Reddit and ChatGPT Ads.
• Comfort working on your own with little oversight, in a lean team where you own the paid media function.
• Bandwidth for a consistent 10 hrs/week starting right away.

Requirements

• Experience with automotive OEMs, dealer groups, or automotive tech companies (for example, Cox Automotive-style platforms) - Nice to have.
• Experience marketing a data or API product - Nice to have.

Benefits

• Commitment: 10 hrs/week, remote.
• Rate: $50–55/hr.
• Start: ASAP.
• Duration: Through end of year, with potential to extend.