[Hiring] Director of Content & Product Marketing @Pacvue

Role Description

We are seeking a Director of Content & Product Marketing to lead content marketing and product marketing strategy for Helium 10. This role owns the end-to-end product marketing function, content marketing function, and oversees our search visibility across SEO, AEO (answer engine optimization), and GEO (generative engine optimization) channels. This director will be focused on ensuring tight alignment between product vision, brand positioning, and revenue growth across our portfolio of solutions for Amazon, TikTok, and Walmart sellers.

The Director of Content & Product Marketing will define and scale our go-to-market strategies, positioning architecture, and product narrative, translating product innovation into clear, differentiated value for our target personas. This leader sets the content strategy, editorial standards, and brand voice that carry that narrative across owned channels — blog, website, email, and social — and stays hands-on with high-impact content (launches, thought leadership, long-form) alongside managing the team’s output. This leader will serve as the connective tissue among PMM, Content, Product, Growth, Brand, and Customer Success teams, driving clarity, focus, and executional excellence across launches and campaigns.

This role requires a strong balance of strategic thinking and operational rigor—someone who can set the direction, build systems and frameworks, and still dive into the details of high-impact launches and initiatives to guide the team. Deep familiarity with marketplace e-commerce, direct-to-consumer e-commerce, and experience in SaaS product-led growth environments is strongly preferred.

This role reports to the VP of Product Growth Strategy and Operations and manages a team of five.

Responsibilities

• Define and maintain a clear positioning and messaging architecture across products, personas, and segments.
• Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape.
• Act as a strategic advisor to Product leadership, shaping roadmap discussions through market insight, customer evidence, and competitive intelligence.
• Lead the development and execution of integrated GTM strategies for major launches, feature releases, and category expansions.
• Own and high-level content strategy across web, blog, and social for Amazon, Walmart, TikTok, and DTC seller personas.
• Oversee the SEO, AEO, and GEO roadmap as a primary growth channel.
• Set the editorial bar and brand voice; stay hands-on with high-impact content while scaling the team’s output and quality.
• Define success metrics for product marketing initiatives and hold the team accountable to outcomes.
• Collaborate with the growth and brand marketing teams to oversee the execution of multi-channel campaigns.
• Regularly conduct market research to understand customer needs, competitor positioning, and industry trends.
• Build, mentor, and scale a high-performing Product Marketing and Content Marketing team.

Qualifications

• 10+ years of experience across product marketing and content marketing, including leadership experience in a SaaS or technology company.
• Proven track record of owning product positioning, messaging, and GTM strategy at scale.
• Strong understanding of product-led growth, content marketing, and marketplace ecosystems (Amazon experience strongly preferred).
• Experience building or scaling a content engine, with hands-on SEO expertise and working knowledge of AEO/GEO practices.
• Strong writing, editorial, and storytelling craft — comfortable operating strategically and hands-on.
• Demonstrated ability to influence senior stakeholders and drive alignment across product, marketing, and customer success teams.
• Exceptional strategic thinking paired with operational execution and analytical rigor.
• Experience managing teams and building repeatable processes in fast-paced environments.

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot