[Hiring] Director of Product Marketing @Rain Bird Corporation

Role Description

Rachio is looking for a Director of Product Marketing to own how Rachio decides what to build, how we position it, and how we bring it to market across hardware, software, and subscriptions. This is a senior leader role at Rachio and the owner of our go-to-market (GTM) processes:

• Mechanism that takes an idea from concept through business case, launch, and post-launch iteration.
• Helps to surface key debates and align cross-functional teams (across Product, Engineering, Supply Chain, Sales, Support, and Marketing) to a shared set of goals.

The scope spans:

• Smart lighting
• Smart sprinkler and hose controllers
• Partner and OEM products
• Software and subscription experiences

This role is inherently cross-functional and commercial, measured on:

• Adoption
• Revenue
• Channel performance

The right person is comfortable with:

• Running a customer research plan
• Writing a pricing and positioning narrative for the exec team
• Sitting in firmware trade-off conversations with engineering

A note on how this role works:

• Rachio runs a flat organization with a high ownership and fast-paced start-up culture.
• This is a senior individual contributor role.
• Your influence comes from the quality of your thinking, clarity of your writing, and credibility with team members.
• Large ownership depends on forming clear, concise data-driven strategies that earn trust and drive decisions.

Responsibilities

• Own the GTM process:
• Build and run the end-to-end GTM process from ideation to in-market execution.
• Set strategic goals and success criteria for each initiative and drive alignment across teams.
• Own launch readiness with clear owners, dates, go/no-go criteria, and retrospectives.
• Identify and fix bottlenecks in the process, building repeatable GTM motions and systems.
• Be the senior product marketing voice in roadmap and product development:
• Partner with Product Management to shape a data-led roadmap.
• Maintain a working understanding of the market dynamics.
• Positioning, messaging, and pricing:
• Define positioning and messaging architecture for offerings.
• Own the single source of truth for each product.
• Develop pricing and packaging recommendations with financial modeling.
• Launch and channel execution:
• Lead integrated launches across various channels.
• Build enablement materials for effective channel support.
• Partner with the Brand Studio and Marketing team for campaign translation and measurement.
• Action and close post-launch feedback loops.
• Lead international expansion opportunities with agency and contractor support.
• Voice of the customer and measurement:
• Own the customer research agenda across homeowners and professional installers.
• Instrument launches to measure success metrics.

Qualifications

• 10+ years of product marketing, GTM, or closely related commercial experience.
• Comfort operating as a hands-on individual contributor.
• Demonstrated ownership of a full product lifecycle from concept through launch.
• Experience marketing connected hardware, consumer electronics, IoT, or technical products.
• Experience marketing software or subscription offerings.
• Track record of driving direction and alignment across multiple functions.
• Strong analytical foundation with experience in spreadsheets and BI tools.
• Exceptional written communication skills.
• Bachelor's degree.
• Must be legally authorized to work in the United States.

Desired Qualifications

• Experience building GTM or NPI processes from scratch.
• Experience in two-step distribution or professional trade channels.
• Experience with smart home platforms and protocols.
• Experience with outdoor products, lighting, water management, or sustainability categories.
• Experience with partner, OEM, or co-marketing programs.
• MBA or advanced degree.

Salary Information

• Salary range for candidates based in California: $248,000 - $372,000.
• Salary range for candidates based in Colorado - New York - New York City or Maryland: $232,000 - $348,000.
• Salary ranges include base salary and annual incentive bonus if applicable.
• Exact compensation may vary based on skills, experience, and location.

Company Description

Rachio is an equal opportunity employer.