[Hiring] Performance Creative Lead @FINN

Role Description

We’re hiring the person who decides what ads we make next — and then makes them. You’ll own creative strategy and production across our three markets, working in a tight pair with our senior Performance Lead (media buying and measurement). You two share one number: cost per acquired customer. Their job is to scale what works; your job is to keep giving them things that work.

• Own the creative feedback loop.
• Read ad performance by hook, angle, and format; turn it into hypotheses, briefs, and a prioritized testing backlog; run a weekly (daily during pushes) review cadence with the Performance Lead deciding what to iterate, test, or kill.
• Produce at volume with AI.
• Generative video, image, and voice tools are your production floor, not a side experiment. You write the briefs, calibrate the tools, and QA the output. In your first month you’ll baseline our current creative velocity and then commit to targets against it.
• Build and run creator networks.
• Source, brief, and manage UGC creators in the Philippines, Thailand, and South Africa (directly and via local agencies).
• Keep every ad compliant.
• You’ll own the framing guidelines and the compliance QA layer over everything that ships — human and AI-made. Target disapproval rate: zero.
• Cover the non-ads surfaces.
• Document what works into playbooks and systems.
• When throughput genuinely caps out, you’ll make the case for your first hires — and manage them.

Qualifications

• Ads that won, with numbers.
• AI-native production.
• Creator operations.
• Performance literacy.
• A system for markets you don’t speak.
• Senior player-coach.

Requirements

• Roughly 5–8 years in performance creative, growth, or UA creative roles.

Bonus

• Thai fluency (a strong plus).
• Filipino language fluency.
• Mobile gaming/app UA creative background.
• Experience building a creative function from scratch.

How we’ll evaluate you

• Portfolio screen — ads you created that won, with metrics and the story behind each.
• Conversation — including how you’d advertise an earned-wage-access product on a platform that prohibits paycheck-advance ads.
• Paid work sample — a real FINN brief: several concepts with hooks and reasoning, produced with whatever AI stack you prefer.
• Metrics session — we look at real creative performance data together and you tell us what you’d make next week.

Benefits

• Fully remote role with real budget ownership from week one.
• A genuinely AI-forward setup — tooling budget and the mandate to use it.
• Unlimited annual leave per FINN policy; laptop and WFH equipment allowance.
• A shot at building the creative function of a multi-market fintech from the ground up, with the results visible in one shared number every week.