[Hiring] Performance Creative Director @KittySpout

Role Description

KittySpout / DoggySpout is looking for a Performance Creative Strategist to join our team! As our creative strategist, you will be responsible for the ideation, scripting, planning, and managing of the entire creative process with a heavy focus on:

• Meta VSLs
• UGC ads
• High-converting direct response ads (short and long form)

We spend $2,000,000+ per month on Meta. We are looking to hire someone with 3+ years of experience. The ideal candidate has:

• Deep DTC experience in performance creative
• Runs a current AI stack in production
• Experience briefing short and long form VSLs
• Delivers volume and quality in the same week, without being chased

Key Objectives

• Manage the full creative process (from scripting to final creative) to produce high converting creatives on an ongoing basis
• Drive measurable improvements in core advertising metrics across digital channels with improved creatives
• Script direct response creatives
• Use data from creative performance on Meta to analyze and improve creatives
• Work with the marketing team to develop new creative concepts and ideas
• Conduct strategic customer and competitor research to optimize creative efforts
• Provide creative reports on a monthly and quarterly basis
• Decide on next steps needed to scale Meta Ads through better creative
• Produce a minimum of 15 ad briefs per week, maintaining volume and quality simultaneously

Qualifications

• Fluent in English
• Direct Response Expertise: 3+ years experience with performance creative for DTC brands or working at a creative agency
• Strong analytical skills with hands-on experience interpreting performance data from platforms such as Northbeam and Facebook Ads
• No issue working overtime or on weekends if needed
• Excellent cultural fit as per our values
• Excited to play a big role in scaling the company and work closely with the founders
• Proven VSL copywriting experience on DR/performance brands
• Deep DTC experience
• Proven experience with both short and long form Meta VSLs
• Current AI stack in production
• Ability to deliver volume and quality in the same week
• Deep fluency with DTC and modern consumer brands

Examples of What You'll Be Doing

• Develop VSL briefings end-to-end: angle, hook, script, structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data

How Our Hiring Works & How We Operate

• We review applications on a rolling basis and keep strong candidates in our talent bench
• Our process has three stages:
  • Application Review + Screening
  • Technical Interview + Creative Brief
  • Culture Fit Interview
• KPIs and performance targets will be defined together before your start date

Salary Expectation

USD $3,000 - $6,000 per month base (based on experience and expertise) + percentage of ad spend bonus structure.