[Hiring] Paid Social Media Buyer @Somewhere

Role Description

This role exists because media buying is the engine of results across both businesses, and the founder needs one capable owner to run it all — not an order-taker. On the agency side, you'll own full-funnel campaign performance in partnership with the creative team. On the systematized side, you'll take proven, high-performing ads and replicate their results across a large and growing portfolio of local markets. Your north star across both is consistent lead volume, low cost per lead, and strong return on ad spend at scale.

Key Responsibilities

• Campaign Management & Launch:
  • Own Meta (Facebook/Instagram) campaigns across both businesses, from build and launch to daily optimization.
  • Stand up new client campaigns quickly and cleanly, including rapid launches on the agency side.
• Scaling & Market Replication:
  • Take proven, winning ads and deploy them across many cities and client accounts, tuning geo, audience, budget, and bidding so each market performs.
  • Diagnose why a proven ad under-delivers in a new market and fix it fast.
  • Maintain consistent CPL and ROAS across a high volume of similar accounts.
• Optimization & Testing:
  • Monitor performance daily; adjust budgets, audiences, placements, and bidding based on data.
  • Scale winners, cut underperformers quickly, and protect client results before spend is wasted.
• Creative Collaboration (agency side):
  • Partner with the in-house video team to brief, test, and iterate on ad creative.
  • Identify creative fatigue early and direct the next round of concepts.
• Client Communication & Reporting:
  • Serve as a performance point of contact for clients alongside the project manager.
  • Deliver clear, timely updates and respond to client questions same-day.
  • Set realistic expectations and surface risks proactively.
• Systems & Account Management:
  • Keep account structure, tracking, and reporting clean across all accounts.
  • Help build and document the systems that let media buying scale across markets.

Qualifications

• 2+ years managing Meta paid social with direct accountability for lead generation and/or ROAS.
• Proven experience managing many client accounts at once (agency or freelance).
• Demonstrated ability to scale or replicate winning campaigns across audiences, budgets, or geographies.
• Hands-on command of Meta Ads Manager: campaign structure, audience building, pixel/conversion tracking, testing, optimization.
• Strong direct-response instinct — thinks in CPL, CPA, and ROAS.
• Excellent written and spoken English with the confidence to be client-facing.
• Reliable U.S. Mountain Time overlap and fast responsiveness.
• Comfortable working within a monitored remote work environment.

Preferred Qualifications

• Experience with local service businesses (home services, med spas, pest control, chiropractic, fitness, legal, real estate).
• Experience running the same or similar campaigns across multiple geographic markets.
• Prior work with U.S.-based clients or agencies.
• Familiarity with video-first ad creative and working alongside creative teams.
• Experience with lead-gen funnels, landing pages, and CRM/lead-tracking tools.

Ideal Candidate Profile

You are highly organized, proactive, and low-ego, and you take ownership of results as if the ad spend were your own. You're energized rather than bored by running a large volume of accounts, and you get satisfaction from making a proven ad win in one more market. You move fast without getting sloppy, communicate clearly and quickly, and thrive in a direct, founder-led environment where performance is visible and personality matters. You'd rather over-communicate and flag a problem early than go quiet. You want to be a partner in results, not a button-pusher reporting three layers up.

Why Join Us

• You own the media buying that drives two entire businesses — your work is the product, not a line item.
• Direct access to the founder, no bureaucracy, no reporting through layers.
• A proven, systematized model where good media buying compounds across markets.
• A clear path to increased compensation as you prove results.