[Hiring] Outbound Marketing Manager @Oscilar

Role Description

We are hiring a Growth Outbound Marketing Manager to own outbound pipeline generation for Oscilar’s newest and highest-potential ICP verticals — Fraud, Disputes & Chargebacks, and AML/Compliance.

Your job is to build and run the full outbound engine for these verticals:

• Research the ICP
• Craft the messaging
• Wire up the systems
• Launch multi-channel sequences (email, cold call, LinkedIn)
• Generate qualified meetings for BDRs and AEs
• Design and execute direct mail plays — both physical and digital

This is not a “set up sequences and hand off” role. You own the pipeline outcome. You write the copy, test the signals, build the automations, read the data, and iterate until it works. Then you scale it.

What makes this role different:

• Oscilar runs one of the most technically advanced GTM stacks in B2B.
• We use AI agents and Claude to power research, personalization, and campaign orchestration alongside tools like Clay, Outreach, HeyReach, and Nooks.
• You’ll be expected to think like a GTM engineer — connecting systems via APIs and MCP connectors, not just clicking buttons in a UI.

This is a high-ownership role reporting to the Head of Growth . You will partner closely with BDRs, AEs, and Sales Leadership.

Location: US remote.

Qualifications

• 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
• Proven experience building outbound programs that generate qualified pipeline — not just “leads”
• Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
• Track record of launching campaigns into new markets or verticals from scratch

Requirements

• Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
• Can connect systems via custom API endpoints and integrations — not just native connectors
• Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
• Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations

Benefits

• Own outbound for entirely new ICP verticals — build the playbook, don’t inherit one
• Work with one of the most advanced AI-powered GTM stacks in B2B SaaS
• Have the technical freedom to build custom automations and integrations, not just use tools out of the box
• Operate with high autonomy, real budget, and a team that values speed and experimentation over perfection
• Directly impact the pipeline and revenue that funds Oscilar’s growth

What You’ll Own

• Outbound Campaign Strategy & Execution
• Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
• Design multi-channel outbound sequences across email, cold call, and LinkedIn
• Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations
• Develop and test ICP-specific messaging, value props, and objection handling for each vertical
• Rapid Experimentation & Signal Testing
• Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
• A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
• Build experiment frameworks that generate statistically meaningful results fast
• Kill what doesn’t work quickly. Double down on what does.
• Direct Mail (Physical & Digital)
• Design and execute direct mail campaigns to break through to hard-to-reach prospects
• Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays
• Coordinate mail timing with outbound sequences for multi-touch impact
• Manage vendors, creative, and fulfillment
• GTM Systems & Automation
• Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks
• Build custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflows
• Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration
• Own data quality and flow between systems — if something breaks in the pipeline, you fix it
• Messaging & Copy
• Own outbound messaging end-to-end: write, test, and iterate on all campaign copy
• Develop persona-specific talk tracks and value narratives for each new vertical
• Build a library of tested templates, snippets, and sequences that BDRs and AEs can leverage
• Stay close to Gong calls and customer conversations to keep messaging grounded in real buyer language

What You’ll Do

• Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook
• Generate BDR and AE new business meetings through outbound-sourced sequences
• Create and grow outbound qualified opportunities and pipeline
• Run 5–10 active experiments at any time across messaging, signals, and channels
• Build automations that remove manual work from the outbound process
• Partner with BDRs on daily outbound execution and follow-up workflows
• Report on outbound performance by vertical, channel, and sequence — with clear pipeline attribution

Bonus Experience

• Marketing to financial institutions, fintechs, or regulated industries
• Experience at a company in the $5M–$50M ARR scaling phase
• Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
• Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
• Background in fraud, compliance, or risk management industries

Why This Role Is Unique

If you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to [email protected] that makes us want to reply.

Bonus points if you include a sample outbound sequence for one of our ICP verticals, a GTM automation you’ve built, or a campaign that outperformed expectations. We’ll read every one.