[Hiring] Marketing Technology Manager @MASH

Role Description

We’re looking for a hands-on MarTech Manager to help MASH and our clients get more from their CRM, marketing automation, data and wider martech ecosystem. This is not a platform administration role. You’ll look at how the marketing engine works end to end, identify where technology or process is creating friction, recommend practical improvements, and then help make them happen.

• You’ll work across CRM, marketing automation, integrations, campaign operations, analytics, tracking and reporting, helping connect systems so marketing teams can work more efficiently and make better decisions.
• You need to be comfortable moving between thinking and doing: bringing a clear point of view on what should change while being equally happy getting into the platforms, workflows and data yourself.

Qualifications

• 6+ years of experience across marketing operations, CRM, marketing automation, MarTech, digital marketing or a related discipline.
• Experience working across more than one organisation, client or marketing environment.
• Strong hands-on experience with platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or similar.
• Confidence with marketing analytics and tracking tools such as GA4, Google Tag Manager and Looker Studio.
• Practical experience with workflow and integration tools such as Zapier, Make or equivalent.
• Solid working understanding of SEO fundamentals, including on-page optimisation, technical SEO basics, keyword performance and organic traffic analysis.
• Understanding of the broader digital marketing ecosystem, including websites, email, paid media, lead generation and campaign analytics.
• Ability to assess a marketing technology problem, recommend a sensible solution and help implement it.
• Comfort in interpreting marketing and customer data and explaining it to non-technical stakeholders.
• Experience using AI-enabled tools within marketing workflows is highly valuable.
• Basic HTML/CSS knowledge is useful.
• Ability to work independently, troubleshoot problems and make sound decisions without needing constant direction.
• Commercially minded, curious and proactive, with a natural instinct to improve how things work.

Requirements

• Review existing CRM and marketing technology stacks and identify opportunities to simplify, integrate or improve them.
• Manage and optimise CRM and marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo or equivalent.
• Build and optimise lead journeys, audience segments, automated workflows, forms, landing pages and email campaigns.
• Improve lead management, database structure, segmentation and handover between marketing and sales.
• Troubleshoot platform and integration issues and support the implementation of new tools where required.
• Set up, test, launch and optimise digital marketing campaigns and associated workflows.
• Ensure campaigns, forms, pixels, links, audiences and tracking are configured correctly.
• Support website, CMS and landing-page improvements where required.
• Work with marketing teams to improve on-page SEO fundamentals, including metadata, headings, internal linking, page structure and content optimisation.
• Ensure marketing activity is measurable and connected across systems.
• Work with marketing teams and specialists to ensure technology supports campaign delivery rather than slowing it down.
• Establish useful KPIs and reporting across CRM, campaigns, website and lead-generation activity.
• Build and maintain practical dashboards using tools such as GA4, Google Tag Manager and Looker Studio.
• Analyse marketing and customer data and turn it into clear, actionable recommendations.
• Identify gaps in tracking, attribution or data quality and help resolve them.
• Use performance data to identify where processes, campaigns or technology can be improved.
• Identify repetitive or fragmented marketing processes that can be simplified or automated.
• Build workflows connecting marketing platforms, teams and data using tools such as Zapier, Make or equivalent.
• Explore practical uses of AI-enabled marketing tools that improve speed, personalisation or effectiveness.
• Document systems and workflows so they are scalable, repeatable and easy for teams to use.
• Stay curious about emerging tools, but recommend technology based on genuine business value rather than novelty.

Company Description

Please Note: Due to the high volume of applications, we unfortunately can’t get back to every one of you, and only successful applicants will be contacted. When you share your details with us, we consider this as consent for us to use your data during the application process. We may implement AI in various stages of the recruitment process, but human involvement will always remain as part of our hiring ethos. At the moment, MASH is not in a position to sponsor work visas, so you have to be eligible to legally work in the country where we’re hiring.