[Hiring] Marketing Strategist @Big Human

Role Description

We’re hiring a Marketing Strategist to own client marketing programs from start to finish. You’ll work across a varied mix of clients, from cultural institutions and nonprofits to consumer platforms and enterprise B2B, plus Big Human’s own brand.

This role is for someone several years into their agency career who wants more ownership and is ready to grow fast. You’ll work closely with our Director of Marketing, who will invest in your development. In return, we’re looking for someone who takes real ownership.

At Big Human, we’re a strategic growth partner to our clients. Our goal isn’t to do more marketing. It’s to do the right marketing.

You’ll start every project by defining what success looks like, then set clear goals and milestones to get there. You’ll estimate how long the work will take, prioritize against it, and keep clients and teammates clear on what’s happening and why.

You’ll work across channels: social, email, content and web. The right mix depends on the client and the goal, and you’ll help decide it.

AI is part of how we work. You’ll use it to explore ideas, draft and analyze. Claude often takes the first pass on a draft. Your job is to bring the taste and judgment that make it good, and to own the final result.

What You’ll Do

• Client Strategy & Planning
  • Translate client goals into marketing plans with clear goals, milestones and success metrics
  • Take the first strategic pass when a project starts from scratch
  • Shape go-to-market and launch plans for new products, features and campaigns
  • Pull client inputs, research and data together into a clear direction
  • Estimate the hours work will take, then prioritize against that
  • Break plans into weekly actions so work doesn’t stall or drift
  • Make trade-offs, say “no” or “not now” when work won’t move the needle, and explain why
  • Know where each client engagement stands so the work stays focused on what matters at that stage
• Campaigns & Channels
  • Plan and run campaigns across social, email, content and web, choosing the channel mix based on the client’s goal
  • Come up with creative concepts from a blank page
  • Work independently by default, and collaborate with designers, writers and other teammates when the project calls for it
  • Make sure every campaign ladders back to data, with a clear metric defined before it launches
  • Work with our analytics lead so content and campaigns support data-driven discovery
• Content & Editing
  • Edit AI-assisted and writer drafts (emails, articles, website copy, social) until they meet our quality bar
  • Fact-check and stand behind everything you send to a client
  • Bring specificity, voice and structure to copy
• Performance & Reporting
  • Report on progress against each client’s goals
  • Prepare weekly client decks and updates
  • Lead with the “so what”: what happened, why it matters, and what we do next
  • Use what’s working to decide where to double down, adjust or stop
  • Run tests and share what you learned
• Client & Team Communication
  • Run day-to-day work with clients alongside our Marketing Manager
  • Present plans, updates and recommendations clearly and confidently
  • Flag risks, blockers and uncertainty early, even before you have the answer
  • Close loops in Asana and in conversation
• Systems & Process
  • Manage your own workstreams in Asana
  • Turn lessons learned into templates, SOPs and repeatable workflows

Qualifications

• 4–6 years of marketing experience, with at least 3 years at an agency handling multiple clients at once
• A generalist with real range across channels, and curious enough to learn something new when a client needs it
• Quick to get up to speed on a new industry
• A creative thinker who can come up with original concepts
• An editor with taste who can turn a flat draft into something specific and readable
• An owner who defines success before starting and makes calls with imperfect information
• Focused on results, balancing brand storytelling with growth
• Coachable and responsive to feedback
• Careful with risk, pausing and flagging issues before proceeding
• Clear and direct in communication
• Comfortable with AI tools and responsible for their output

Benefits

• Remote office (with regular coworking days)
• Health, dental and vision insurance (including an option fully covered by Big Human)
• 14 paid holidays and generous vacation time
• 401(k) matching
• 10–16 weeks of paid parental leave
• Internet credit and home office upgrade stipend
• Summer Fridays
• Yearly team retreat and company-sponsored team events
• Shared Experience Fund and donation matching
• Education Fund for professional development