[Hiring] Lead Marketing Strategist @Principal Financial Group

Role Description

As a Lead Marketing Strategist, you'll connect customer needs, market insights, and business priorities to develop messaging and content strategies that help audiences understand complex products and solutions.

• Develop positioning, messaging, and content strategies grounded in customer needs, market insights, and business priorities.
• Translate complex products, solutions, and concepts into clear and compelling audience-focused stories.
• Partner across marketing and the business to understand audiences and align stakeholders around strategic direction and messaging.
• Apply customer, competitive, and market research to inform marketing strategies and identify opportunities.
• Partner with creative teams and agencies to translate strategy into effective experiences and content.
• Lead through influence, bringing stakeholders together around clear strategies, priorities, and messages.
• Manage complex projects and competing priorities while maintaining strategic focus.
• Look for new and innovative approaches to marketing, including thoughtful opportunities to apply AI where it can improve the work.

Qualifications

• A bachelor's degree (BS or BA) or equivalent.
• 10+ years of related marketing experience resulting in advanced knowledge of the marketing profession and modern marketing strategies.
• Demonstrated experience building and implementing strategic marketing programs that deliver strong results.
• Experience developing positioning, messaging, and content strategies for complex products, solutions, or audiences.
• Ability to translate data and analytics into meaningful implications and actionable marketing strategies.
• Advanced strategic and critical thinking skills, with the ability to connect customer needs, market insights, and business priorities.
• Strong ability to simplify technical or complex information and turn it into compelling, audience-focused stories.
• Strong influence and informal leadership skills, with the ability to bring stakeholders together around a clear strategy and consistent message.
• Thorough understanding of the customer journey, competitive landscape, market opportunities, and customer experience.
• Experience partnering across teams, including with creative teams or agencies, to bring strategies and stories to life.
• Ability to manage complex initiatives, competing priorities, and deadlines.

Requirements

• Preferred experience within financial services, retirement, asset management, or another complex industry.

Benefits

• Salary Range: $127,000 - $171,000 / year.
• Flexible Time Off (FTO) for salaried (exempt) employees.
• Pension Eligible: Yes.

Company Description

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.