[Hiring] Marketing Operations Manager @Valley Bank

Role Description

• Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
• Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
• Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
• Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
• Partner with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
• Demonstrated track record of delivering positive results on high-impact projects.
• Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.

Qualifications

• Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
• Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
• Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
• Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
• Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
• Strong project management skills with proven ability to organize, prioritize and delegate assignments.
• Experience working with budgets, resource planning, or campaign tracking systems.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.

Preferred Experience

• Master's degree in Marketing or Business Administration.
• Certified Brand Manager or Certified Project Manager.