[Hiring] Marketing Operations Associate @Pilot.com

Role Description

Pilot is hiring a Marketing Operations Associate to own the systems our marketing team runs on. You will build the campaigns, nurtures, and programs that go out the door, keep the database and the Salesforce integration in good shape, and make sure what we send can actually be measured afterward.

• Build and QA email programs, nurtures, forms, and campaign programs in Marketo end to end
• Own Marketo administration: program architecture, smart campaigns, operational programs, templates, and forms
• Maintain program templates, naming conventions, and folder structure so builds stay consistent and reportable as volume grows
• Execute list imports and audience builds, including the segmentation and source tagging decisions that go with them
• Own database health: deduplication, normalization, suppression lists, consent management, and deliverability
• Monitor and resolve sync issues between Marketo and Salesforce, and own Salesforce campaign setup for marketing programs
• Help implement and maintain our lead scoring and lifecycle logic across both systems
• Build campaign and program performance reporting in Salesforce and Looker
• Support our attribution and Marketo Measure work
• Manage the request queue against agreed SLAs across competing priorities

Qualifications

• 2+ years in marketing operations with hands on Marketo ownership
• Working knowledge of Salesforce campaigns, lead and contact objects, and how marketing data moves between the two systems
• Can take a request, decide how to build it, and ship it with confidence
• Notices when a list, a report, or a sync looks wrong, and goes and finds out why
• Uses AI as part of how you work
• Writes clearly, and documents what was built and why

Requirements

• Marketo Certified Expert (Nice to Have)
• Marketo Measure, or a comparable attribution platform (Nice to Have)
• Looker or a comparable BI tool (Nice to Have)
• Experience supporting more than one business line or audience segment (Nice to Have)
• B2B SaaS, fintech, accounting software, or professional services background (Nice to Have)

Benefits

• Flexible vacation/time-off policy
• All federal holidays are observed
• Competitive benefits package including additional wellness benefits
• Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
• 401(k) plan
• The base pay range target for the role is $91,000 - $155,000 in most remote locations, and between $114,000 - $155,000 in San Francisco, CA and New York City, NY