[Hiring] Marketing Strategist @Farm Credit of Northwest Florida

Role Description

Farm Credit of Northwest Florida is seeking a strategic, results-driven Marketing Strategist, Product Marketing & Operations Lead to develop and execute integrated marketing strategies that strengthen our brand, drive product adoption, increase member engagement, and support organizational growth.

This role serves as a strategic partner within the Marketing team, responsible for aligning marketing initiatives with business objectives while overseeing marketing operations, budgeting, and performance measurement. The successful candidate will provide strategic direction and planning support for mission-driven programs including our Scholarship Program, SEED philanthropic initiative, and Young, Beginning, and Small (YBS) Farmer & Rancher Program, helping expand our impact throughout the communities we serve.

Working closely with the Chief Growth Officer and cross-functional stakeholders, this individual will champion Agile marketing practices, data-driven decision-making, and continuous improvement while leading marketing administrative staff and supporting organizational success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Seven (7)+ years of progressive experience in marketing, brand management, product marketing, communications, or a related field.
• Three (3)+ years of leadership experience involving team development, budget management, and cross-functional project leadership.
• Experience in agriculture, agribusiness, financial services, lending, cooperative organizations, or related industries is preferred.
• Agile Marketing Certification (preferred).
• Project Management Professional (PMP) (preferred).
• Product Marketing Alliance Certification (preferred).
• Digital Marketing Certifications or similar professional credentials (preferred).

Requirements

• Strong strategic planning and marketing execution skills.
• Experience managing budgets and measuring marketing performance.
• Proven ability to lead cross-functional teams and multiple initiatives simultaneously.
• Excellent communication, relationship-building, and stakeholder management skills.
• Strong analytical and data-driven decision-making capabilities.
• Ability to travel independently for meetings, training, and branch visits as needed.

Benefits

• Competitive compensation.
• Top-rated benefits program.
• Training and development opportunities.
• A culture of giving back.

Company Description

Farm Credit of Northwest Florida is committed to fostering a culture of diversity, engagement, inclusion, and belonging. We value different perspectives and believe our success is strengthened by the unique experiences and contributions of our team members.

Since 1916, Farm Credit has been a reliable source of credit for rural America. At Farm Credit of Northwest Florida, we’re more than a lender—we’re a partner in helping people live, work, or play in the country.

We are committed to providing a purpose-driven work environment for our employees and outstanding service to our member-borrowers.