Role Description
Own the systems, standards, frameworks, and workflows that allow messaging and positioning to scale consistently across a large, matrixed marketing organization.
-
Translate high-level positioning strategy into repeatable messaging frameworks, templates, enablement resources, and measurement systems rather than personally creating campaigns or content.
-
Build and manage the organization's messaging infrastructure / single source of truth, including documentation structures, tagging conventions, governance, versioning, and reusable components.
-
Design scalable GTM enablement systems that marketing teams can reuse across portfolios, audiences, channels, and markets.
-
Define success metrics around adoption, reuse, message clarity, and consistency, then use those insights to continuously improve the system.
-
Build AI-enabled / AI-ready marketing workflows that improve speed and consistency while maintaining messaging guardrails, quality, and brand standards.
Qualifications
-
Strong marketing systems / marketing operations experience.
-
Proven experience building scalable frameworks, processes, standards, or messaging systems, not simply executing campaigns.
-
Strong systems thinking and framework design capabilities.
-
Experience partnering with engineering / technical teams to build systems or solutions.
-
Ability to influence without direct authority across large cross-functional organizations.
-
Experience defining success metrics / KPIs and using data to drive continuous improvement.
-
Practical experience using AI to improve scale, consistency, and efficiency in marketing workflows.
-
Experience translating abstract marketing/positioning strategy into repeatable, operational guidance.
Requirements
-
Strong cross-functional communication.
-
Collaboration and stakeholder management.
-
Influence without authority.
-
Adaptability and problem-solving.
-
Empathy and openness to feedback.
-
Technical/engineering background with a transition into marketing.
-
Experience with messaging governance, documentation lifecycle, or enablement platforms.
-
Experience supporting GTM / product marketing organizations.
Benefits
-
Comprehensive medical benefits.
-
Competitive pay.
-
401(k) Retirement plan.
-
β¦and much more!