[Hiring] Marketing Manager @McGraw Hill LLC.

Role Description

McGraw Hill, a leading provider of digital and print educational resources, is looking for a Marketing Manager for Business Law, Taxation, and Upper-Level Accounting courses within our Higher Education division. Reporting to the Director of Marketing, the Marketing Manager will own the go-to-market strategy and execution for the Business Law, Taxation, and Upper-Level Accounting portfolios within McGraw Hill's Business, Economics, and Computing team.

You will play a critical role in driving digital growth by:

• Developing differentiated positioning
• Designing thought leadership and demand-generation campaigns
• Building relationships with instructors and other customers
• Creating high-impact events and marketing materials
• Delivering sales enablement that supports adoption, retention, and revenue goals

This is a remote position open to applicants authorized to work for any employer within the United States.

Qualifications

• Minimum 3–4 years of client-facing marketing, product marketing, and/or sales or customer success experience
• Demonstrated experience developing go-to-market plans, portfolio positioning, demand-generation programs, and sales enablement across multiple products or course areas
• Strong ability to manage competing priorities without losing attention to detail
• Proven ability to make decisions using customer feedback, market data, and performance insights
• Strong ability to identify, prioritize, and execute marketing objectives that grow market share
• Ability to translate complex product capabilities into clear, compelling messaging
• Excellent cross-functional collaboration, project management, communication, and presentation skills
• Success in managing and delivering virtual and/or live events
• Strong understanding of emerging marketing trends and integrated campaign strategies
• Experience in higher education, educational technology, or Business Law, Taxation, or accounting markets is preferred
• Ability to travel up to 25%

Requirements

• Develop and execute comprehensive, strategic go-to-market plans for the assigned portfolios
• Own customer-facing marketing campaigns, including email communications, webinars, events, and website presence
• Develop differentiated portfolio positioning and messaging aligned with the Connect platform strategy
• Execute both virtual and in-person marketing initiatives
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives
• Provide sales support and enablement for internal teams and customer-facing partners
• Conduct customer- and internal-facing presentations, product demonstrations, and trainings
• Train and support the sales team through virtual and in-person sessions
• Build relationships with instructors, authors, subject-matter experts, and professional organizations
• Gather feedback from college faculty, sales teams, and customers
• Identify and evaluate digital product, content, and service opportunities
• Collaborate with portfolio teams to recommend product enhancements
• Analyze market trends, customer needs, competitive activity, and potential growth opportunities
• Use performance, funnel, and customer data to guide decisions
• Manage competing priorities with attention to detail
• Balance strategic planning with hands-on execution

Benefits

• The pay range for this position is between $90,000 - $109,000 annually
• An annual bonus plan may be provided as part of the compensation package
• A full range of medical and/or other benefits may be offered