[Hiring] Lifecycle Marketing Manager @PlanHub

Role Description

• Define user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers.
• Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back.
• Own lifecycle messaging, copy, cadence, and campaign execution, partnering with Product Marketing and Design on positioning and creative.
• Segment and personalize communications by trade, geography, behavior, and plan, working with Product on the signals that make project recommendations relevant.
• Plan and manage communications across email, in-app messaging, and additional channels where they improve results.
• Run experiments with clear hypotheses, success measures, and appropriate comparison groups to understand the effect on activation, repeat usage, retention, and upgrades.
• Build and maintain lifecycle reporting in partnership with Marketing Operations, including cohort and funnel analysis, and communicate findings to Marketing, Product, and leadership.
• Lead lifecycle program requirements for the planned email platform and user-profile migration, partnering with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation.
• Monitor email engagement, deliverability, and suppression practices, working with Marketing Operations, Product, and Engineering to maintain healthy sending practices.

Qualifications

• Five or more years of experience in lifecycle marketing, CRM, or marketing automation, ideally in a marketplace, product-led, or SaaS business with a high-volume user base.
• Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model.
• Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool.
• Experience running high-volume email programs, including campaigns and automated sends, with examples of tests you ran and results you improved.
• Experience building behavioral and event-triggered programs.
• A record of setting lifecycle strategy and personally building, launching, and optimizing the programs.
• Strong copywriting skills and the ability to turn product value into clear, relevant customer communications.
• Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements.
• Clear communication and the ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success.
• Experience with a customer data platform (CDP).
• Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform.
• Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities.
• Background in B2B marketplaces, construction, or SMB customers.
• Knowledge of email deliverability and compliance requirements.

Requirements

• Audit existing lifecycle programs, workflows, and data availability, and recommend a prioritized lifecycle roadmap.
• Launch or improve activation programs for general contractor and subcontractor users.
• Establish a lifecycle dashboard with agreed activation definitions and baseline cohort reporting, including 30-, 60-, and 90-day retention where historical data is available.
• Deliver a lifecycle requirements document for the planned migration, including program priorities, required events and attributes, consent and suppression needs, and launch acceptance criteria.

Benefits

• An awesome culture where you will be empowered, make an impact, and learn a ton.
• Remote friendly.
• An excellent benefit package, including medical, dental, vision, and life insurance.
• Open time-off policy.
• 401(k) plan with a company match.
• This role offers a base salary of $105,000 - $120,000 per year, depending on experience.