Role Description
Joining the Ion Clinical Marketing team is an opportunity to develop and execute national and regional strategic marketing initiatives that help hospitals turn their investment in Ion into successful, growing thoracic oncology programs at scale. This role offers the opportunity to lead highly visible events and communications initiatives, working directly with customers and sales teams to shape how lung cancer programs develop across the U.S.
This individual will work closely with:
-
Physicians
-
Healthcare executives
-
Operational leaders
-
Sales teams
They will identify successful local best practices and bring them to a broader audience through national and regional peer-to-peer programming. They will develop content and communications strategies tailored to these audiences, equip sales teams with tools to help customers put these practices into action, and create resources to help drive net-new patient volume to Ion programs across the country. They will own assigned initiatives from strategy through execution, with accountability for adoption, impact measurement, and continuous improvement.
Essential Job Duties
-
Discover: Engage multidisciplinary customer stakeholders, commercial teams, and cross-functional partners to understand patient journeys, program needs, and barriers to adoption, growth, and expansion.
-
Synthesize: Identify common needs and successful practices from customer and field insights that can inform initiatives for broader audiences.
-
Design: Develop program strategies, curriculum, and learning activities that help customers and sales teams apply insights and implement best practices.
-
Engage/Promote: Develop and execute integrated internal and external communication and deployment strategies that drive awareness, utilization, and value realization. Independently author communications and marketing content, develop claims and supporting substantiation, and manage regulatory, clinical affairs, and legal review and approval.
-
Execute: Lead content development and cross-functional implementation of assigned initiatives. Coach customer speakers on presentation structure, content, and delivery, and partner with Field Marketing, Event Management, and Sales to deliver programs, deploy resources, and support customer follow-through.
-
Evaluate: Measure program and resource utilization and impact using qualitative and quantitative data and customer and field feedback. Manage assigned budgets and identify opportunities to improve results and resource use.
-
Summarize: Deliver clear, compelling presentations to senior and executive Intuitive leadership and other stakeholders. Report outcomes objectively and translate findings into actionable recommendations.
-
Refine and Scale: Use results and feedback to improve effectiveness, reinforce adoption, and scale successful approaches. Recommend when to refresh, consolidate, or retire programs and resources.
Qualifications
-
Minimum of 5 years of experience in marketing, sales, sales training, product management, or hands-on service line development preferred.
-
Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required; Master’s degree preferred.
-
Experience coaching physicians and executives on presentation content, structure, and delivery.
-
Proven track record developing and deploying integrated internal and external communication plans tailored to stakeholder priorities and needs.
-
Experience independently authoring marketing content, developing claims, mapping supporting substantiation, and managing regulatory, clinical affairs, and legal review. Proficiency in Veeva PromoMats preferred.
-
Demonstrated ability to define success measures, design surveys, and combine customer and field insights with utilization, adoption, and performance data to quantify marketing impact and guide actionable recommendations.
-
Hands-on experience planning and delivering in-person and virtual education programs, including society events, workshops, and webinars.
-
Proficiency in Microsoft Office Suite required; experience with Adobe Creative Cloud applications preferred.
Requirements
-
Strong discovery and analytical skills, with a deep understanding of customer journeys and healthcare decision-making processes.
-
Excellent written, verbal, and presentation skills, with the ability to make complex information clear, compelling, and actionable in both in-person and virtual formats.
-
Strong project management skills, with the ability to coordinate and execute programs through influence vs. authority across a matrixed organization.
-
Ability to build strong relationships with customers, key opinion leaders, marketing and sales teams, and cross-functional partners.
-
Self-directed, with sound judgment and the ability to solve open-ended problems.
-
Strong desire to enable others’ success and support sales teams in achieving their goals.
-
Strong tactical execution skills with a desire to contribute to strategy.
Benefits
-
Market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity.
-
Remote work flexibility.
Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.