[Hiring] Marketing Manager B2B AI-Driven Energy Management @etalytics gmbh

Role Description

As Senior Marketing Manager, you will play a pivotal role in strengthening our brand presence and driving market visibility with a particular focus on Account Based Marketing for key strategic accounts. You will translate complex, high-impact technology into clear, compelling narratives that resonate with decision-makers across enterprise, industrial, and data center segments. This role shall be performed remotely within the United States.

• Develop and execute data-driven, multi-channel Account Based Marketing strategies to increase brand awareness, engagement, and qualified pipeline growth across Enterprise, Industrial, and Data Center segments.
• Create, manage, and optimize high-quality marketing content, including case studies, blog posts, whitepapers, website content, and social media assets tailored to strategic segments.
• Plan, coordinate, and lead events and trade shows as a central element of demand generation and account engagement.
• Monitor campaign performance using analytics, optimize initiatives, and report on ROI and pipeline impact.
• Collaborate closely with Sales, Product, and Engineering teams to align marketing activities with business objectives and complex buying processes.
• Coordinate with internal stakeholders and external partners to ensure consistent brand positioning and messaging across all channels.
• Contribute hands-on within the Marketing & Sales team while helping shape strategic marketing priorities and processes.

Qualifications

• Proven experience developing and executing marketing and Account Based Marketing strategies, ideally within B2B SaaS, technology, or data-driven environments.
• Strong understanding of the U.S. marketing landscape, including digital marketing, content marketing, SEO, PPC, and social media platforms.
• Native-level English communication and copywriting skills, with experience addressing U.S.-based strategic audience segments.
• Data-driven mindset with hands-on experience using marketing analytics/automation tools / CRM Systems such as Google Analytics, HubSpot, or comparable platforms.
• Demonstrated ability to plan and execute events as part of strategic demand generation.
• Ability to combine creative storytelling with performance-oriented, measurable marketing outcomes.
• Foundational knowledge of AI tools and their effective use in modern marketing workflows.

Requirements

• Eligibility to work remotely within the United States.

Benefits

• Base salary range: USD 94,000 – 122,000 per year, depending on experience and qualifications.
• Purpose & impact: Help industrial companies become more energy-efficient and sustainable.
• Flexibility: Fully remote role within the United States.
• Team & culture: Collaborative, international team with open communication and short decision paths.
• Retirement Plan: 401(k) retirement plan available to employees.
• Health Insurance: We currently offer health insurance support via an Individual Coverage HRA (ICHRA) plus a monthly healthcare expense budget. This gives you full flexibility in choosing your own insurance plan. We plan to transition to a traditional group health insurance plan as our U.S. team grows.
• Paid Time Off / PTO: Enjoy 20 days of vacation per year, along with paid sick leave (5 days) and recognized public holidays in accordance with state regulations.