[Hiring] Marketing Manager @ICF

Role Description

If you’re passionate about marketing and ready to level up, you’ll thrive on our team. In this Marketing Manager role, you’ll lead the planning, development, and launch of marketing and advertising strategies that advance our energy-efficiency work with Southern California-based clients. Every day, you’ll help clients and communities use less energy, save money, and protect the environment—by building, executing, and continuously improving marketing and outreach initiatives.

• Lead marketing and advertising for energy-efficiency program clients in Southern California.
• Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
• Collaborate with colleagues to identify and pursue business-growth opportunities—shaping growth strategies, marketing to prospective clients, and responding to RFPs.
• Team with our Creative Studio to produce standout marketing materials, including advertising campaigns, point-of-purchase materials, websites, direct mail, brochures, incentive application forms, email campaigns, video, print, outdoor, and more.
• Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns—coordinating integrated outreach across broadcast, print, online, social media, events, and more.
• Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.
• Own project budgets and revenue forecasts, and manage budgets throughout delivery.
• Deliver monthly reporting on marketing program activities and results.
• Travel: Local travel for client meetings required, other travel less than 25%.

Qualifications

• Bachelor’s degree in communications, marketing, advertising, or a related field.
• 5+ years of experience in marketing, advertising or a related field, particularly experience in marketing or account work at an advertising agency (or similar).
• Knowledge of and experience in marketing to Southern California residents and businesses.

Requirements

• Experience supporting or working with sales and program teams and driving results.
• Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives.
• Experience working in a multitasking environment.
• Experience using content management systems (CMS) and email management systems.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Benefits

• Flexible workplace arrangements; work-life balance.
• Donation matching; volunteer opportunities.
• Tuition reimbursement; access to professional development resources; 401(k) matching; Employee Stock Purchase Plan.
• And many more (ask your recruiter for details!).