[Hiring] Marketing Manager @Healthy Gamer

Role Description

We are seeking an experienced Marketing Manager to support content, community, and program marketing at the Healthy Gamer Institute (HGI). In this US-based, fully-remote role, you will own key marketing and engagement work across:

• Content creation
• Social media
• Community management
• Email campaigns
• Outreach

Focus on growing awareness and engagement for our continuing education (CE) and certification programs.

Responsibilities

• Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials that align with best practices and industry trends.
• Plan, draft, and send email communications for new cohorts, CE programs, community newsletters, and general updates.
• Manage the strategy, scheduling, and analytics for HGI social media, posting several times a week on LinkedIn and other professional channels.
• Build and engage the HGI community, and pilot new ways to connect with it, including webinars, live events, or other creative initiatives.
• Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements.
• Manage contacts in the CRM, segment audiences, and send targeted messaging.
• Research, synthesize, and translate insights into content, campaigns, and marketing strategy.
• Execute projects with strong organizational skills, keeping timelines on track and aligned with long-term marketing goals.
• Shape and improve HGI's online presence, using insights from the community to improve website content, design, and user experience.
• Identify opportunities and propose strategies to expand HGI's reach and impact, including new channels, advertising, partnerships, and speakerships.

Qualifications

• 7+ years of experience in growth marketing, communications, or a similar field.
• Experience working with continuing education (CE) courses or educational platforms.
• Strong writing and editorial skills, with experience producing long-form content and short-form marketing copy.
• Experience growing and engaging communities on social platforms such as LinkedIn.
• Collaborative mindset, with experience working cross-functionally across Marketing, Healthy Gamer Institute, and external partners.

Requirements

• Strong interest in mental health, digital trends, and emerging technologies like AI.
• Experience with HubSpot or a similar CRM platform.
• Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy.

Benefits

• Remote from day one.
• Work from anywhere in the US, with a team that knows how to collaborate online.
• Real impact: Your launches help people find mental health support, often for the first time.
• A team that listens: Your recommendations shape how we bring products to market.
• Room to grow: You'll help scale our marketing, including new B2B opportunities.