[Hiring] Marketing Manager @Betway Group

Role Description

As our Marketing Manager you will play a pivotal role in developing and executing marketing strategies that drive user acquisition, engagement and retention. This role involves managing marketing budgets, forecasting and performance. The successful candidate will work both with local and central teams ensuring the alignment with business objectives and delivering measurable results. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

You’ll take ownership of work that gives us our competitive edge, including:

• Annual marketing budget and forecast review
• Developing and managing comprehensive marketing strategies to drive customer acquisition and retention
• Overseeing allocation and managing of annual and monthly budgets
• Leading and mentoring local marketing and acquisition team with a high-performance environment
• Tracking and analysing the performance of marketing campaigns providing insights and recommendations in optimizations
• Preparing detailed reports for key stakeholders, presenting data-driven insights to inform strategic decision-making
• Creating and nurturing key relationships both with existing and new partners to generate growth alongside a centralised acquisition channel
• Approving commercial negotiations and onboarding new marketing deals
• Working operationally in all marketing channels within the business to optimise the ROI for the market and ensure best practice
• Working with the acquisition marketing administrators to ensure that core processes are adhered to
• Working across departments to align country strategy and meet business objectives
• Supporting Head of Country/Central acquisition teams’ budget and operational cost control to achieve ROI requirements for the business
• Driving key processes such as conversion, product enhancements and marketing offers forward, as well as working closely with the wider team
• Developing a TV strategy for our entry in New Zealand which drives awareness, engagement and increased acquisition

Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field
• 5+ years' marketing experience, including campaign management
• Strong digital marketing and SEO knowledge
• Experience within the New Zealand market
• Excellent stakeholder management and communication skills
• Data-driven mindset with strong analytical skills
• Ability to work cross-functionally in a remote environment
• Experience managing third-party agencies and external marketing partners

Requirements

• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Casino knowledge
• Games, gambling or iGaming experience

Benefits

• Our learning and development programmes give you the tools, training and opportunities to level up fast
• Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career
• Our Employee Assistance Programme offers resources for you and your family

Company Description

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.